The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can use the performance insights from the demand data of a TV show like "Patriot" to make more informed content decisions, such as programming, acquisition, or distribution decisions. Here's how demand relates to content valuation and its significance in making these decisions:
Content Valuation:
- Using Parrot Analytics' content valuation system powered by global content demand and supply, you can calculate the dollar value contribution of "Patriot," to any platform, in any region. This reveals the economic value and worth of a title, providing you with the valuable insight needed to make economic decisions.
- You can determine "Patriot's" baseline worth, estimate the cannibalization of audiences if it is available on multiple services, and assess the value of exclusivity.
- By examining the demand of "Patriot" over a year's period and the last 30 days, you can assess increases in popularity and make informed decisions on how much you should spend on a title.
Programing, Acquisition, and Distribution Decisions:
- The demand data from "Patriot" reveals that its demand is good and has been increasing over the recent 30 days. With 3.2 times the audience demand of the average show in the United States over the last 30 days, demand for "Patriot" is good.
- You can also identify spikes of audience demand for the show that can be used for scheduling, promoting, and marketing the show.
- Fans of "Patriot" also like "American Dad!", "Black Mirror", "Patriot (2020)", and "For All Mankind," and using this information, executives can choose similar content to acquire, produce, or schedule.
- By examining the top 10 global markets where "Patriot" is most in-demand over the recent 30 days, executives can make informed decisions about which global markets to target for content distribution and tailor their marketing strategy accordingly.
- The data also shows that "Patriot" is most demanded in Russia, and the show can be leveraged to engage and retain an audience in this market.
- The internal independent measure of global performance, the Parrot Pulse, reveals "Patriot's" worldwide audience demand across all platforms is good, and its momentum is also good. Executives can leverage this show's momentum to release similar content or market it to generate more interest and grow their audience.
In conclusion, demand data from a show like "Patriot" is a valuable source of information that entertainment executives can use to make more informed decisions about programming, acquisition, and distribution. Content valuation using demand data and the Parrot Pulse measures the economic value and worth of the title, and this information can be leveraged to make economic decisions. By examining the demand for similar shows, spikes of audience demand, and popular global markets, executives can create a well-informed strategy tailored for the show's success.
This is Patriot's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Patriot travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Amazon Prime Video‘s Patriot is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Amazon Prime Video and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Patriot, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Thriller), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 22, 2024, 2:02 p.m. PST using tv demand metrics from Parrot Analytics for Patriot in the United States. We provide our partners with deep content competencies to help them drive better and more informed content acquisition strategies. Contact us today to find out more.