The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For entertainment executives looking for insights into how to make data-driven decisions, "Peacemaker" provides a great case study. By examining the demand data for this show over the last 30 days, several insights can be gleaned.
Firstly, the demand for "Peacemaker" is outstanding, with 11.9 times the audience demand of the average show in the United States. Furthermore, "Peacemaker" has higher demand than 97.1% of all comedy titles in the United States. This shows that "Peacemaker" is a highly popular show among audiences and should be a valuable asset to any content distributor, platform, or network.
However, there are also some insights into recent performance trends. The demand for "Peacemaker" has decreased recently, indicating a potential drop in popularity. Additionally, "Peacemaker" dropped in rank by 103 spots during November in the United States, which also shows a decrease in popularity.
Further analysis shows that the show has a lot of franchise potential and a global audience demand. This can help entertainment executives make more informed content decisions, distribution decisions, or programming decisions. Demand data can reveal helpful information about the show's appeal to audiences and help identify opportunities for international expansion.
In terms of content valuation, using demand data, executives can calculate the ROI of a specific title for any given platform and assess a series' ability to drive subscriptions and mitigate churn. Comparing the demand for "Peacemaker" over the last year to the last 30 days reveals some interesting insights. Although its peak demand was 15.4 times the average over the course of the entire year, it peaked at 13.7 times the average in the last 30 days. This shows a decrease in audience demand over time.
Entertainment executives can use the insights provided by demand data to guide decisions on production, acquisition, and release of content. This data can also be used for competitive benchmarking, assessing an IP's being franchisable, and for pre-release marketing campaign optimization. The demand data can also inform decisions on retaining and acquiring new subscribers and provide insights into audience preferences and tastes that can inform content decisions for original programming.
This is Peacemaker's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Peacemaker travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular HBO Max‘s Peacemaker is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for HBO Max and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Peacemaker, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Superhero Series), using our globally standardized Demand Expressions® metric.
This page has been updated on Dec. 8, 2023, 1 p.m. PST using global tv demand data from Parrot Analytics for Peacemaker in the United States. We provide our partners with essential content expertise to help them drive better and more informed content sales strategies. Contact us today to find out more.