The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, you need to make informed content decisions and be able to predict audience behavior to allocate your marketing budgets efficiently. With demand data, you can decide how much to spend on content based on how popular it is, as well as on its potential to retain subscribers and bring in new ones.
Using the example of "People Of Earth," we can see how demand data can inform content decisions. In the US for the month of March 2024, the show had 3.3 times the audience demand of the average TV show. Its peak rank was #1486 and moved up in its rank by 1964 spots during March 2024. Compared to its demand over the last 90 days, demand for "People Of Earth" had been increasing recently. This is valuable information for content decision-making as you can deduce that the show is gaining popularity.
The Parrot Pulse for "People Of Earth" indicates that the show's worldwide audience demand across all platforms is okay, while its travelability (international demand relative to its home market) is not performing well. The show's franchisability is poor, which means that fans do not see much spin-off potential, while the show's longevity is good. These metrics will inform content decisions surrounding how the show performs globally across different platforms and regions.
With insights from the top 10 global markets, executives can identify fan behavior and determine how best to distribute content. Although "People Of Earth" has good audience demand in the US at 1.9x the average, if we compare it to other markets, it has okay demand. Other markets where "People Of Earth" did well are Romania, Canada, France, Switzerland, Germany, Australia, South Africa, and the Netherlands. With insights like these, executives can make informed decisions about how and where to distribute content.
Demand data can also guide programming decisions. By looking at shows that "People Of Earth" fans enjoyed watching, such as "Frontline," "Survivor," and "Only Murders In The Building," executives can gain insight into the type of content that attracts viewers.
Finally, content valuation can be derived from demand data. Parrot Analytics content valuation system uses global content demand and supply to give the value contribution of any title, to any platform, in any region. Therefore, by examining the demand data for a show like "People Of Earth," executives can determine its worth and how much they should allocate to it.
In summary, demand data is invaluable to executives looking to make smart and informed content, acquisition, distribution, and programming decisions. By analyzing the data for shows such as "People Of Earth," executives can ensure that their content resonates with their fans, retains subscribers, and attracts new ones.
This is People Of Earth's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well People Of Earth travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular tbs‘s People Of Earth is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for tbs and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for People Of Earth, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Sci-fi Comedy), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 18, 2024, 2:03 p.m. PST using global demand metrics from Parrot Analytics for People Of Earth in the United States. We provide our partners with extensive OTT competencies to help them drive better and more informed content investment strategies. Contact us today to find out more.