The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data provides valuable insights for making content-related decisions, and "Perception" is a good example of how entertainment executives can leverage demand data to inform their decisions. Firstly, executives can use demand data to understand how much a TV series is worth or how much it will contribute to their platform's revenue. Parrot Analytics' content valuation system, which is based on demand data, can reveal the dollar value contribution of any title, to any platform, in any region. Additionally, executives can use demand data to assess a show's ability to drive subscriptions and mitigate churn.
By examining the show's audience demand, entertainment executives can also gain insights into the show's performance and potential. For example, the fact that "Perception" has 3.9 times the audience demand of the average show in the United States over the last 30 days indicates that it is more popular than most shows. Similarly, its peak rank and increase in rank during March gives executives quantitative insight into its performance.
The show's audience demand also reveals its genre performance relative to the market. It is ranked at the 92.1th percentile in the drama genre in the United States indicating that the show has higher demand than most drama titles. Entertainment executives can use these insights to identify opportunities to acquire or produce similar content to meet the demands of their audience.
Demand data can also provide insights into where the show is most in-demand where it has achieved greater popularity, such as in the United States. This information can be beneficial to content distributors and acquisition teams, who can focus on maximizing the popularity of the show in particular markets by increasing its availability in those regions.
Furthermore, entertainment executives can leverage demand data to make informed decisions around a show's marketing strategy. For example, they can use demand data to determine the best release strategy, optimize pre-release marketing campaigns ahead of the premiere, and determine which platforms to target for distribution of their content.
Finally, demand data can provide insights into potential opportunities for monetizing a show's IP such as through spin-offs, franchises, and licensing deals. For example, if "Perception" has high franchisability potential, its owners may consider developing it further into a franchise or licensing its content to other platforms.
In summary, "Perception" is an example of how entertainment executives can use demand data for informed content acquisition, distribution, and programming decisions. By leveraging Parrot Analytics' content valuation system and demand data, executives can measure the performance of a show, evaluate its potential ROI, and identify new opportunities for monetizing its IP. Overall, demand data is a critical tool for enabling entertainment companies to stay ahead of the competition and meet the demands of their audience.
This is Perception's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Perception travels internationally.
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Acquire the best shows from partners such as tnt to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Perception), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as tnt by incorporating country-specific trend and market demand factors for all markets including the United States. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Perception, including those that have not even been released. Appeal to your target markets, including the United States, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular tnt‘s Perception is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for tnt and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Perception, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been enhanced on April 22, 2024, 2 p.m. PST using tv demand datasets from Parrot Analytics for Perception in the United States. We provide our partners with far-reaching TV industry workflows to help them drive better and more informed content investment strategies. Contact us today to find out more.