The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you strive to make informed content decisions, and your approach should be based on data-driven insights. Parrot Analytics' demand data for "Planet Slow Mo" provides you with valuable information that can guide your programming decisions in a number of ways.
First of all, demand data provides an objective measure of the popularity of a TV series in a specific market. For example, Parrot Analytics' demand data for "Planet Slow Mo" regarding the United States shows that the show enjoys 8.1 times more demand than the average TV show, but that this demand has started to decrease recently. This data can be used to evaluate the value of a TV series and uncover its potential to drive subscriptions and mitigate customer churn. By examining the top 10 global markets where "Planet Slow Mo" is most in-demand over the last 30 days, we see that the United States is the show's number one market, which is valuable information for revealing the show's performance regarding a specific location.
Demand data also provides insight into what type of content is currently resonating with a specific audience, for instance, a production company can use this information to evaluate which genres should be focused on to attract new subscribers to their SVOD service. Furthermore, the demand data can inform the platform and network fit, and this can help strategize which platforms certain shows should target for distribution.
In addition, demand data enables you to identify opportunities in a market that might be currently ignored or under-monetized. For example, if Parrot Analytics' demand data for "Planet Slow Mo" indicates that there are markets where the show hasn't reached its full potential, the content distributor could use the data to identify these markets and focus on expanding the show's distribution to maximize its potential.
Moreover, Parrot Analytics' content valuation system is based on demand data, which enables you to answer questions like how much a specific title is worth to any given platform in any region, how to calculate the ROI a particular title will bring to a platform, and how well a title has held up since its premiere.
Finally, by examining the performance of "Planet Slow Mo" on a rolling year basis versus the last 30 days, you can uncover trends that give insights into whether a show is growing or declining in popularity over time. You can use this data to evaluate which direction to take with your programming decisions on a specific show, like deciding whether to continue producing the show or to create spinoffs or franchises.
In conclusion, relying on Parrot Analytics' demand data to make informed content decisions, distribution decisions, or programming decisions can help you gain an advantage in a highly competitive and quickly changing market.
This is Planet Slow Mo's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Planet Slow Mo travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular YouTube Premium‘s Planet Slow Mo is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for YouTube Premium and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Planet Slow Mo, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Science Documentary), using our globally standardized Demand Expressions® metric.
This page has been altered on March 28, 2024, 11:13 p.m. PST using television demand content from Parrot Analytics for Planet Slow Mo in the United States. We provide our partners with extensive subscription-video-on-demand know-how to help them drive better and more informed content sales strategies. Contact us today to find out more.