The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you are always seeking strategies to make more informed decisions about content acquisition, distribution, and programming that will attract viewers. By partnering with Parrot Analytics, you can tap into powerful demand data that will provide the insights you need to make informed decisions.
Let us take the example of "Pororo Fairy Tale Adventure." This is a well-known show that follows the escapades of Pororo the little penguin and his many varied friends. Using Parrot Analytics' platform, we can observe that the show had an outstanding demand of 9.2 times the average show in the United States over the last 30 days. This level of demand for the show exceeded that of 97% of all comedy titles in the United States during March. Various other variables have contributed to its demand that executives in the industry can evaluate.
Content valuation is one of the most challenging parts of the job for a television executive. By analyzing demand data, we can effectively quantify how much any given title contributes to a platform or network's marginal revenue, determine the baseline value of the title, and estimate the value of exclusivity for a title. In this sense, it is evident that demand data can serve as a useful tool for content valuation.
Through Parrot Analytics' platform, executives can assess the global performance of the content they produce or acquire. The platform allows them to analyze data from different countries, measure the performance of a title, and track changes in demand over time. It is also possible to determine which genres are resonating more with the audience and thus focus on them to attract new subscribers to the SVOD service.
By examining the top 10 global markets where "Pororo Fairy Tale Adventure" is most in-demand over the last 30 days, our platform portrays that this TV series outperforms the demand of the average TV show, with South Korea leading the pace. This sort of data is fundamental as it allows executives to make informed decisions about content distribution and programming for each location. Furthermore, executives can assess the best release strategies and pricing position for each target audience.
Besides, knowing the fans of a particular show is paramount. Using our affinity analysis, executives can identify the audiences' taste clusters and learn more about their preferences. This can help in developing future content that resonates well with the audience. Finally, executives can gain insights about promotional strategies that are most effective by using the momentum and travelability metrics, while the show's longevity will reveal how well the audience demand is sustained over time.
In conclusion, Parrot Analytics offers a solid platform for decision-making in the entertainment industry, allowing executives to make informed content acquisition, distribution, and programming decisions. Demand data is the critical ingredient to make strategic choices that will resonate best with the target audience. By partnering with Parrot Analytics, executives can leverage the platform's powerful insights to boost their competitive edge.
Pororo Fairy Tale Adventure (뽀로로 동화나라)'s travelability to the United States in the last 30 days is 87%, which means that the audience demand for Pororo Fairy Tale Adventure (뽀로로 동화나라) is 87% of the demand in its country of origin, South Korea. Click through to another market to discover how well Pororo Fairy Tale Adventure (뽀로로 동화나라) travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular EBS1‘s Pororo Fairy Tale Adventure (뽀로로 동화나라) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for EBS1 and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Pororo Fairy Tale Adventure (뽀로로 동화나라), for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Pre-school), using our globally standardized Demand Expressions® metric.
This page has been amended on April 22, 2024, 2:03 p.m. PST using tv demand data from Parrot Analytics for Pororo Fairy Tale Adventure (뽀로로 동화나라) in the United States. We provide our partners with extensive TV series workflows to help them drive better and more informed content marketing strategies. Contact us today to find out more.