The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can use demand data to make more informed decisions when it comes to content acquisition, distribution, and programming. Looking at "Power Rangers Beast Morphers" for March 2024 in the United States, we see that the show has outstanding demand. It has 12.1 times the audience demand of the average show in the United States over the last 30 days, which is higher than 97.7% of all drama titles in the United States.
You can use this information to gauge the popularity of the show and its potential value as a strategic asset. Parrot Analytics' content valuation system uses demand data to determine the dollar value contribution of any title, to any platform, in any region. Using this system, you can calculate the ROI a specific title will bring for any given platform and estimate cannibalization of audiences if a title is available on multiple services.
Moreover, you can use demand data to assess the show's potential to drive subscriptions and mitigate churn. For instance, you can evaluate how this show is performing as an acquisition-driving or churn-reducing title. You can also use demand data to optimize your marketing campaign ahead of premiere and make informed decisions concerning supply and demand, such as evaluating what types of content exhibit an opportunity to acquire or produce.
Looking at the top 10 global markets where "Power Rangers Beast Morphers" is most in demand, we can see that the show outperforms the demand of the average TV show in each of these markets. This information can help in deciding which platforms to target for distribution of this content and what type of content to acquire or produce. Additionally, examining the global performance of this show across six dimensions - audience demand, travelability, longevity, momentum, franchisability, and reach - can assist in making more informed content decisions.
In conclusion, demand data can enable you to value content, quantify the platform-specific marginal revenue contribution, and assess a TV series' ability to drive subscriptions and mitigate churn. It can also inform your decisions regarding supply and demand, optimal release strategy, and pricing. By leveraging demand data, you can determine how much to spend on content, map local whitespaces, benchmark against competitors, and find new opportunity markets for content distribution.
This is Power Rangers Beast Morphers's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Power Rangers Beast Morphers travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Nickelodeon‘s Power Rangers Beast Morphers is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Nickelodeon and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Power Rangers Beast Morphers, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. School), using our globally standardized Demand Expressions® metric.
This page has been enhanced on April 18, 2024, 2:02 p.m. PST using global tv demand analytics from Parrot Analytics for Power Rangers Beast Morphers in the United States. We provide our partners with deep content competencies to help them drive better and more informed content acquisition strategies. Contact us today to find out more.