The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding the audience demand for a particular show is essential to make informed content and programming decisions. In particular, it is crucial to know the audience's intensity of engagement with the show, and the "Power Rangers Dino Fury" case study provides great insights about how to utilize demand data effectively.
Content Valuation: One important question content executives often ask about their shows is the amount they're worth. The Parrot Analytics content valuation system can help in determining the worth of a show. Based on this data, "Power Rangers Dino Fury" has an intensely engaged audience, with 6.6 times the audience demand of the average show in the US over the last 30 days, which makes it a valuable show for the platform even though franchise potential is not great. The high audience demand indicates popularity, and the value for this show can be comparable or higher than other high-performing titles.
Acquisition and Distribution: Demand data is paramount for acquisitions and distribution decisions for entertainment executives. Parrot Analytics' demand data tells us that audience demand for "Power Rangers Dino Fury" in the US increased by 25.1% in March 2024, while demand in Denmark ranked second with good audience demand. If a streaming platform or network is looking to obtain or distribute a show within a specific country or across multiple countries, they can use audience demand data to identify which shows have significant interest or have more potential.
Programming: Demand data can also provide valuable insights into programming decisions such as scheduling, release strategy, and marketing. According to Parrot Analytics, demand for "Power Rangers Dino Fury" spiked at the end of March 2024. This data can help schedule a show or content in situations where viewership is expected to be high, such as season finales, or a key moment in a series. The same data can be utilized to create strategic marketing campaigns to promote their shows before the target audience loses interest, making release strategy effective.
Content Optimization: For a producer to make content that connects with their audiences, it is essential to understand their preferences and interests. Thanks to Parrot Analytics' audience affinity data, the executives of "Power Rangers Dino Fury" will know that fans of the show are also fond of shows such as "Sesame Street," "PAW Patrol," and other Power Rangers TV shows. In this way, the production team of the show can integrate elements and common themes of these shows into their narrative or promotion to attract more audiences who resonate with similar content.
Talent Management: To cast right talent or partner with the right brand, talent managers and production houses can look at the audience affinity of a show. Analyzing the data of shows with similar audience affinities and demographics will give them insight into which talent would appeal to the target audience.
In conclusion, the use of demand data is vital for content providers and networks to make informed decisions about content, acquisition, distribution, content optimization, programming, and talent management. With the example of "Power Rangers Dino Fury" in the United States, executives can leverage Parrot Analytics' powerful data capabilities to gain valuable insights into their audiences and make data-driven decisions. Demand data enables executives to optimize their content offerings, maximize revenue, scale audience sizes, and increase public interest in their titles.
This is Power Rangers Dino Fury's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Power Rangers Dino Fury travels internationally.
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Acquire the best shows from partners such as Nickelodeon to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Power Rangers Dino Fury), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Action and Adventure genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Nickelodeon by incorporating country-specific trend and market demand factors for all markets including the United States. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular Nickelodeon‘s Power Rangers Dino Fury is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Nickelodeon and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Power Rangers Dino Fury, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Sci-Fi Action), using our globally standardized Demand Expressions® metric.
This page has been changed on April 22, 2024, 2:03 p.m. PST using television demand analytics from Parrot Analytics for Power Rangers Dino Fury in the United States. We provide our partners with smart television industry analyses to help them drive better and more informed content licensing strategies. Contact us today to find out more.
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