The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding audience demand is crucial in making informed decisions about your content. In the case of "Pretty Little Liars," analyzing demand data can help executives make valuable content, acquisition, and distribution decisions.
Primarily, demand data is crucial in content valuation. Parrot Analytics' content valuation system uses demand data to calculate the dollar value contribution of any title to any platform in any region. With "Pretty Little Liars," executives can use the outstanding audience demand data over the past 30 days to estimate the show's worth and negotiate a deal with the studio accordingly.
Another important aspect of demand data is understanding audience preferences and interests. In the case of "Pretty Little Liars," we see that it ranks in the 99.4th percentile in the romance genre, indicating that viewers' interest lies in the romantic element of the show. Moreover, examining the list of shows that fans of "Pretty Little Liars" also enjoy can give executives insight into similar shows to consider when acquiring or producing new content.
Demand data is also helpful in subscriber acquisition and retention. Executives can use the insights from the top 10 global markets where "Pretty Little Liars" is performing exceptionally well to guide their acquisition strategy and market the show accordingly. Furthermore, by analyzing the audience demand data, executives can make decisions about which library content to acquire, which could help with engaging their audience and retaining their current subscriber base.
Momentum and longevity are also critical factors for executives to consider when making programming decisions. With "Pretty Little Liars," audience demand has been increasing recently, indicating good momentum. Furthermore, analyzing demand data over the show's seven seasons can help executives gauge the show's longevity and make decisions about when to release new seasons or similar content.
Finally, demand data can inform distribution strategy. With "Pretty Little Liars," executives should prioritize expanding in markets where the show is highly in demand. In contrast, they may want to rethink distribution strategy in markets where there is little or no demand.
In conclusion, demand data gives executives an unprecedented level of insight into viewers' preferences and interests. With a deeper understanding of audience demand, executives can make informed content, acquisition, and distribution decisions, ultimately driving growth and engagement on their platforms.
This is Pretty Little Liars's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Pretty Little Liars travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular ABC Family‘s Pretty Little Liars is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for ABC Family and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Pretty Little Liars, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Teen Drama), using our globally standardized Demand Expressions® metric.
This page has been changed on April 22, 2024, 2 p.m. PST using global television demand data from Parrot Analytics for Pretty Little Liars in the United States. We provide our partners with smart TV analyses to help them drive better and more informed content marketing strategies. Contact us today to find out more.