The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an SVOD platform executive or content distributor, it can be challenging to make informed content acquisition or distribution decisions that deliver adequate returns on investment. This is where Parrot Analytics' demand data-driven approach can prove to be valuable.
For instance, when evaluating a series like 'Psych', it is essential to examine its performance based on various dimensions like popularity, longevity, momentum, and audience reach. The demand data provided by Parrot Analytics shows that, over the last 30 days, the demand for 'Psych' was 16.2 times higher than the average show in the United States, with the series achieving peak rank of #286. This makes it critical for a platform executive to assess the content valuation of the series to determine its worth to the platform.
Moreover, comparing the performance of the show on a 1 year rolling basis versus the last 30 days further reveals some insights that can help you make informed decisions. Although its peak demand was 17.3 times higher than the average over the course of the entire year, it peaked at 17.8 times the average demand during the last 30 days, indicating increased popularity over time.
Additionally, by examining the top 10 global markets where 'Psych' is most in-demand, it outperforms the demand of the average TV show in all markets. For instance, it achieved outstanding audience demand of 6.6x in the US, where it's the number one market globally, followed by the Netherlands. Therefore, as a TV executive, one can use this information to determine a show's travelability, i.e., a show's international demand relative to its home market.
Furthermore, 'Psych' ranks at the 98.8th percentile in the mystery genre, in February, indicating that it has higher demand than 98.8% of all mystery titles in the United States. This is an essential metric for content acquisition executives, who can use this information to identify acquisitions that would fit seamlessly within a particular genre.
Finally, the audience demand for 'Psych' decreased by 16.4% in the United States during February, which warrants further analysis of its marketing strategy. It's crucial to examine the top affinity titles since viewers who enjoyed 'Psych' also liked other classic television series, including 'The Simpsons,' 'It's Always Sunny in Philadelphia,' 'Rick and Morty,' among others. This kind of analysis can be used to inform pre-release marketing campaigns and optimize marketing strategies.
In conclusion, as a TV executive, Parrot Analytics' demand data-driven approach can provide answers that help make informed content acquisition, distribution, or programming decisions. Parrot Analytics provides a comprehensive approach to content valuation, which quantifies the platform-specific marginal revenue contribution and assesses a TV series' ability to drive subscriptions and mitigate churn. By leveraging demand data, platform executives can assess the value of their content library to a platform over time, assess competitive benchmarking, optimize release strategies, and discover under-monetized titles, among others, while making strategic decisions.
This is Psych's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Psych travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in the United States as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Comedy genre and assess the strengths and weakness of the competition’s content e.g. usa network, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for the United States. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Psych.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Comedy. Using audience demand data, explore markets such as the United States to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Psych from partners like usa network.
Studios in the United States are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Comedy) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Psych? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as the United States, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as usa network to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in the United States. Contact us now to leverage a return-focused selection criteria for title acquisition from usa network by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Psych. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as usa network to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Psych), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Comedy genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as usa network by incorporating country-specific trend and market demand factors for all markets including the United States. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Comedy. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Psych, including those that have not even been released. Appeal to your target markets, including the United States, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular usa network‘s Psych is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for usa network and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Psych, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Comedy Drama), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 17, 2024, 2 p.m. PST using global tv demand datasets from Parrot Analytics for Psych in the United States. We provide our partners with deep TV workflows to help them drive better and more informed content licensing strategies. Contact us today to find out more.