The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you are always looking for ways to make informed decisions about content, acquisition, distribution, and programming. Parrot Analytics' demand data analysis provides insight into the popularity of TV shows, such as Puppy Bowl, and can help improve decision making for entertainment executives.
Through the demand data analysis of Puppy Bowl, we can see its impact on a global scale. Firstly, Puppy Bowl had 3.7 times the audience demand of the average show in the United States over the last 30 days. This indicates good demand, and only 8.6% of all TV shows have this level of demand. Comparing its demand of 2.2 times the average over the last 90 days, it is clear that the demand for the show is increasing.
Further analysis shows that Puppy Bowl achieved the peak rank of #533 in the United States, but dropped by 3785 spots during February. Despite this drop, the show still ranks at the 91.0th percentile in the sports genre, indicating higher demand than 91.0% of all sports titles in the United States.
By examining the top 10 global markets where Puppy Bowl is most in-demand over the last 30 days, we can see that the show is outperforming the demand of the average TV show in each of these markets. In the United States, Puppy Bowl's number one market, it achieved good audience demand of 0.3x. Canada is its second-ranked market where demand is okay. Other markets where the show is doing well include Puerto Rico, New Zealand, Australia, the United Kingdom, Jamaica, and India.
In addition to understanding the show's demand on a global scale, Parrot Analytics' demand data analysis can also give insight into other key performance indicators. For example, from the Parrot Pulse analysis, we can see that Puppy Bowl's longevity over time is okay. Its momentum, the pace of growth, is likewise okay. Finally, its franchisability (spin-off potential) is poor and its reach (the number of people expressing demand for a show) is poor.
Entertainment executives can utilize this demand data analysis in a number of ways. They can make more informed content decisions by understanding how much their series is worth and what value it brings to a platform or library. By assessing how a title drives engagement across a catalog, they can understand platform-specific marginal revenue contributions. Entertainment executives can also use demand data to make more informed acquisition decisions, to better target platforms for distribution, and to compare their content against other titles available on the market.
For programming decisions, executives can use demand data analysis to quantify the ROI of specific titles for any given platform, assess a TV series' ability to drive subscriptions and mitigate churn, and to uncover under-monetized titles. By determining global and local audience demand for specific genres on their platforms, entertainment executives can optimize content's release strategy and pricing.
In conclusion, Parrot Analytics' demand data analysis is a powerful tool for entertainment executives. Through the example of Puppy Bowl, we can see how demand data can help executives make more informed decisions on content, acquisition, distribution, and programming. By utilizing this analysis, executives can improve audience engagement, increase revenue, and stay ahead of competitors.
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Acquire the best shows from partners such as Animal Planet to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Puppy Bowl), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Animal Planet‘s Puppy Bowl is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Animal Planet and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Puppy Bowl, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Football Sports), using our globally standardized Demand Expressions® metric.
This page has been refreshed on March 28, 2024, 11:06 p.m. PST using global demand metrics from Parrot Analytics for Puppy Bowl in the United States. We provide our partners with valuable TV series workflows to help them drive better and more informed content sales strategies. Contact us today to find out more.