The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive looking to make more informed content decisions, understanding the audience demand data is a crucial step. Let's consider the case of "Quantico" and see how Parrot Analytics' demand data can help a TV executive in making decisions.
One way the demand data can inform the decision-making process is by calculating the content valuation. Knowing how much a series or library is worth can help an executive determine how much to spend on content. Parrot Analytics' content valuation system uses global content demand and supply to reveal the dollar value contribution of any title to any platform in any region. In the case of "Quantico," the demand data indicates that this show has good audience demand, 6.8 times the average show in the United States, which is higher than 95.1% of all drama titles in the United States. Therefore, based on the high demand for this show, an entertainment executive can make an informed decision and invest more in this show, thereby maximizing the return on investment.
Another way demand data can be used to inform content decisions is by identifying the set of shows that have similar audience interests and demographics as "Quantico." In the case of "Quantico," some other shows that fans liked include "A Million Little Things," "The Last Ship," and "Krypton." By analyzing this data, an executive can determine which content exhibits opportunities to acquire or produce and which genre might resonate well with their current audience or attract new subscribers to their SVOD service.
The Parrot Pulse, which measures the global performance of a show across six dimensions, can also help executives make informed content decisions. For instance, the Parrot Pulse for "Quantico" shows that the show has good worldwide audience demand, which is crucial for network fit decisions. The pulse also shows that the show's longevity, momentum, and reach are outstanding. An executive can use this information to determine the best release strategy for their content and even find new opportunities for content distribution.
Additionally, demand data can be used to inform competitive benchmarking decisions. By comparing the performance of "Quantico" to other titles available on the market, an executive can determine the potential success and feasibility of the show. In this case, the demand data shows that "Quantico" outperforms the demand of the average TV show in the United States and other top global markets such as Italy.
In conclusion, understanding audience demand data is crucial for entertainment executives looking to make informed content decisions. The demand data can help executives calculate content valuation, identify similar shows with similar audience demographics, inform competitive benchmarking decisions, and even determine the best release strategy for a show. By using Parrot Analytics' demand data, executives can take a data-driven approach to decision-making, thereby maximizing the return on investment.
This is Quantico's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Quantico travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular abc‘s Quantico is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for abc and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Quantico, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Thriller), using our globally standardized Demand Expressions® metric.
This page has been amended on April 22, 2024, 2:01 p.m. PST using global television demand data from Parrot Analytics for Quantico in the United States. We provide our partners with smart subscription-video-on-demand know-how to help them drive better and more informed content sales strategies. Contact us today to find out more.