The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, there are many ways to use the demand data provided by companies like Parrot Analytics to make informed content decisions and these can clearly be seen with "Queen Charlotte: A Bridgerton Story" analysis:
1. Audience Demand: With demand data, you can evaluate how a show performs relative to its genre and industry average and track changes in demand over different time periods. For example, "Queen Charlotte: A Bridgerton Story" has 5.6 times demand of the average show in the US over the last 30 days and ranks at the 96.9th percentile in the romance genre.
2. Programming Decisions: Understanding the likes of the core audience of a show can lead to commissioning additional shows that might appeal to that audience and building programming blocks to grow viewing on the platform. Also, identifying what other shows the fans of a particular show like can enable you to license these shows. In this case, shows liked by "Queen Charlotte: A Bridgerton Story" fans include "Succession", "House of the Dragon", and "The Witcher".
3. Marketing Campaign Optimization: By tracking trends in demand spikes, marketers can identify optimal times for advertising campaigns. In this example, demand spiked in mid-February 2024.
4. Longevity: With demand data, a TV executive can predict how well a show is likely to perform over time, thereby making informed decisions about the longevity of a show. For "Queen Charlotte: A Bridgerton Story," the longevity of demand is good, though demand has decreased in the US by 27.6% in February.
5. Content Valuation: With demand data, content valuation can show the dollar value contribution of any title to any platform in any region. "Queen Charlotte: A Bridgerton Story" has outstanding demand across all platforms and its travelability is good, meaning it has good international demand relative to its home market. However, its franchisability (spin-off potential) is good and its reach (the number of people expressing demand for a show) is okay, though it has decreased popularity compared to its average demand on a rolling year basis.
Overall, "Queen Charlotte: A Bridgerton Story" showcases the significance of demand data in making informed decisions about content acquisition, distribution, programming, and content valuation by market, genre, or audience. Through real-time trend tracking across multiple markets, content valuation can accurately predict demand, enabling content producers and distributors to make smart investments and broadcasters to attract and retain subscribers with hit content.
This is Queen Charlotte: A Bridgerton Story's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Queen Charlotte: A Bridgerton Story travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Queen Charlotte: A Bridgerton Story is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Queen Charlotte: A Bridgerton Story, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Romantic Drama), using our globally standardized Demand Expressions® metric.
This page has been updated on March 19, 2024, 2:55 a.m. PST using demand metrics from Parrot Analytics for Queen Charlotte: A Bridgerton Story in the United States. We provide our partners with smart subscription-video-on-demand capabilities to help them drive better and more informed content sales strategies. Contact us today to find out more.