The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
The demand data for "Quest for the Stanley Cup" in August 2023 in the United States reveals valuable insights to industry executives seeking to make more informed content decisions. One of the main questions answered by the Parrot Analytics content valuation system is how much a particular show is worth. It is clear from the data that the demand for "Quest for the Stanley Cup" is outstanding, with an audience demand 11.1x higher than the average show in the United States over the past month. This high demand is indicative of the show's high value, especially in the sports genre where it ranks at the 95.5th percentile. However, the demand also decreased by 42.9% in August, indicating a potential loss of value.
Another question answered by demand data is how to determine how much to spend on content. Parrot Analytics' content valuation system makes it possible to reveal the dollar value contribution of any show, to any platform, in any region. In the case of "Quest for the Stanley Cup," this data enables executives to determine whether the show is worth continuing to produce or acquire, based on its decreasing demand in August.
Demand data can also help to inform distribution decisions. By examining the top 10 global markets where "Quest for the Stanley Cup" is most in demand, executives can identify regions where the show has high demand. For example, the United States is the show's number one market globally, with outstanding audience demand of 5.2x. Executives can use this information to identify regions where the show should be distributed more heavily.
Demand data can also help with programming decisions. In the case of "Quest for the Stanley Cup," executives can use the data to determine whether to continue producing new seasons of the show, given that it ended in 2021. The data reveals that the show's momentum, or pace of growth, is outstanding, indicating that new seasons may be successful. However, its franchisability, or spin-off potential, is only okay, which may hinder the development of new content related to the show.
Finally, demand data can help with subscriber acquisition and retention. By knowing which titles should be purchased to keep current audiences happy and which titles should be acquired to acquire new subscribers, executives can make better-informed decisions regarding their content strategy. In the case of "Quest for the Stanley Cup," the data indicates a spike in demand in late August for the United States, which may be helpful information for executives seeking to capitalize on this increased demand.
This is Quest For The Stanley Cup's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Quest For The Stanley Cup travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular ESPN+‘s Quest For The Stanley Cup is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for ESPN+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Quest For The Stanley Cup, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Football Sports), using our globally standardized Demand Expressions® metric.
This page has been revised on Oct. 3, 2023, 2:01 p.m. PST using global tv demand data from Parrot Analytics for Quest For The Stanley Cup in the United States. We provide our partners with far-reaching television competencies to help them drive better and more informed content sales strategies. Contact us today to find out more.
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