The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, making informed content decisions plays a key role in ensuring that the platforms can retain existing subscribers and attract new ones. Demand data can be of great benefit in the decision-making process when dealing with such huge investments, and it can assist in determining when to buy or produce content.
For instance, let's take a closer look at the analysis of the popular show "Rabbit Hole." Over the last 30 days, the global demand data for "Rabbit Hole" has been outstanding. This is an indication that the show has captured the interest of a large audience, making it an excellent acquisition target for distribution across various platforms. Furthermore, the Parrot Analytics content valuation system, powered by global content demand and supply, can help entertainment executives determine the value of "Rabbit Hole" by providing a dollar value contribution of the title to a specific platform in any region.
One of the essential questions that executives may ask is how much is my series worth? With "Rabbit Hole," the demand for the show is exceptionally high. Therefore, its content valuation is also high. By using demand data, executives can estimate the value of a TV series and its potential marginal revenue contribution to their platforms.
Another question that can be answered through demand data is what type(s) of content exhibits opportunities for acquisition or production? In this instance, audience demand data for "Rabbit Hole" shows that it has exceptional demand in China, Russia, Australia, the United Kingdom, the United States, France, Ukraine, Bulgaria, and Israel. Knowing this information enables the executives to make content acquisition and production decisions based on the high demand levels in these markets.
Entertainment executives may also want to know which content resonates most with their current audience and which genres would be ideal to attract new subscrbers to their OTT platform. Through the demand data for "Rabbit Hole," we can see that the top related shows are "The Last Of Us," "The Mandalorian," "Tom Clancy's Jack Ryan," "Reacher," and "Foundation." Knowing the genre preference of the audience can assist executives in their programming decisions, particularly when considering the type of content to acquire or produce.
Finally, executives can use the demand data to answer questions such as which shows should be considered a strategic asset for a streaming platform, which titles work best to mitigate churn, which platforms should be targeted for content distribution, and which shows can be franchiseable. By examining the Parrot Pulse for "Rabbit Hole," executives can gather information across six dimensions, including worldwide audience demand, travelability, longevity, momentum, franchisability, and reach.
In conclusion, demand data plays an integral role in helping entertainment executives in their decision-making process by allowing them to understand what shows have the highest audience engagement. The Parrot Analytics content valuation system powered by global content demand and supply can assist executives in determining the monetary value of a show. By examining the demand data for a show such as "Rabbit Hole," executives can make informed content decisions relating to content acquisition, production, programming, and content distribution across different platforms.
This is Rabbit Hole's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Rabbit Hole travels internationally.
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Acquire the best shows from partners such as Paramount+ to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Rabbit Hole), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Paramount+‘s Rabbit Hole is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Paramount+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Rabbit Hole, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Thriller), using our globally standardized Demand Expressions® metric.
This page has been updated on April 19, 2024, 2:03 p.m. PST using tv demand analytics from Parrot Analytics for Rabbit Hole in the United States. We provide our partners with valuable media industry expertise to help them drive better and more informed content licensing strategies. Contact us today to find out more.