The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive, have you ever wondered what makes a hit TV series? Demand data is the answer. In particular, Parrot Analytics' demand data can help you make more informed content, acquisition, distribution, and programming decisions. Content valuation and global performance are major aspects for broadcasters, platforms and production companies to consider.
For content valuation, Parrot Analytics' content valuations system is based on demand data and reveals the dollar value contribution of any title, to any platform, in any region. For instance, let's take a look at the US TV series "Raised By Wolves” on our platform for January 2024 in the United States. With 13.2 times the audience demand of the average show, the demand for the show is outstanding. This means the show’s valuation is also high, and its performance has improved from the past 90 days. If you are looking to produce, acquire, or distribute successful content, it is essential to pay attention to demand data and use it to determine how much to spend on content.
Moreover, our global performance metrics measure six dimensions using the Parrot Pulse. This includes travelability, longevity, momentum, franchisability, and reach. "Raised By Wolves" has an outstanding score in each category, indicating that it has potential for spinoff franchises, longevity, and a growing global audience.
Furthermore, Parrot Analytics' demand data can help you make informed decisions about commissioning new content. For instance, examining what shows viewers enjoy that are similar to "Raised By Wolves", such as “Foundation”, “Westworld”, and “House Of The Dragon”, can lead to commissioning content in that genre.
Demand data is crucial in helping decide what regions to target for distribution since a show's popularity and expansion outside their home market is a vital aspect of monetizing IP effectively, which is crucial for production companies and studios.
Another way to use demand data is to help with programming decisions, such as which shows to acquire to please existing subscribers and attract new ones.
In summary, Parrot Analytics' demand data provides executives with essential insights that allow them to drive their content strategies. It can help you determine how much to spend on content, what shows to acquire or produce, which platforms to target for distribution or what regions to focus on. It can help with subscriber acquisition and retention and allows you to value your content accurately. All these are crucial aspects for broadcasters, platforms, SVOD services, talent agents, and production companies to consider when helping them to make informed decisions about their programming, distribution, and acquisition strategies.
This is Raised By Wolves (U.S. TV Series)'s home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Raised By Wolves (U.S. TV Series) travels internationally.
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Acquire the best shows from partners such as HBO Max to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Raised By Wolves (U.S. TV Series)), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular HBO Max‘s Raised By Wolves (U.S. TV Series) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for HBO Max and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Raised By Wolves (U.S. TV Series), for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Sci-fi Drama), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on Feb. 23, 2024, 1 p.m. PST using global demand metrics from Parrot Analytics for Raised By Wolves (U.S. TV Series) in the United States. We provide our partners with far-reaching television series analyses to help them drive better and more informed content sales strategies. Contact us today to find out more.