The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding audience demand for TV shows is critical to making informed content decisions. With the help of demand data, executives can evaluate and determine whether a TV series is worth producing, distributing, acquiring, or programming.
Looking at "Ramy", an American drama-comedy TV series, we can see how demand data can help entertainment executives make more informed decisions. The show gained 4.1 times the audience demand of the average show in the United States over the last 30 days, which indicates good demand. With only 8.6% of all TV shows having this level of demand, "Ramy" is considered a popular show in its genre.
Moreover, understanding the demand trends for a show over time is also important when making content decisions. For example, "Ramy" had a peak rank of #1766 in the United States and has dropped in rank by 374 spots during February. This could be a sign that the show's demand may be waning, and executives should look into understanding what could be causing this drop.
Meanwhile, examining the show's audience demand in other global markets can help with distribution decisions. In the case of "Ramy", we learn that it has good demand in Canada, the United Kingdom, and the Netherlands. This information is particularly helpful for executives when selecting territories to distribute the show in.
Additionally, the show's specific audience demand in certain genres, in this case, in the romance genre, will help entertainment executives make informed decisions about programming content. In February, "Ramy" ranks at the 95.6th percentile in the romance genre, indicating that audiences were more interested in romantic storylines during that period.
Lastly, data on the show's performance across six dimensions, including travelability, longevity, momentum, franchisability, and reach, can assist executives in making informed decisions about acquisition opportunities or new content creation. Moreover, understanding the show's average demand on a rolling year basis compared to the past 30 days can provide executives with useful insights about the show's increasing popularity.
In conclusion, using demand data can be a game-changer for entertainment executives as they navigate the world of TV production, distribution, acquisition, and programming. Demand data can help executives determine which territories to focus on for distribution, what genre to program, and when to acquire or create new content in a particular genre. And with Parrot Analytics' content valuations system, executives can unlock unique and detailed insights into any show's dollar-value contribution to any platform, anywhere in the world, as well as the show's ability to drive user engagement and reduce churn.
This is Ramy's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Ramy travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Hulu‘s Ramy is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Hulu and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Ramy, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Comedy Drama), using our globally standardized Demand Expressions® metric.
This page has been enhanced on March 29, 2024, 7:20 a.m. PST using demand analytics from Parrot Analytics for Ramy in the United States. We provide our partners with extensive media industry competencies to help them drive better and more informed content partnership strategies. Contact us today to find out more.