The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding the audience demand data for a TV series can help you make more informed content or acquisition decisions. In the case of "Ratched," demand data can provide insights into its performance in the United States and globally.
One way to utilize demand data is towards content valuation. By answering questions concerning the value of content, executives can make informed decisions about how much to spend and how to allocate funds. Using demand data, executives can estimate a series’ worth, baseline value, and ROI contribution to any platform. Furthermore, data can help to inform decisions about which titles will drive subscriptions and mitigate churn.
Looking at "Ratched," we can see that it has a good level of demand in the United States, which is 4.1 times the average show in the country over the last 30 days. It's important to note that only 8.6% of all TV shows have this level of demand. The show also experienced a positive momentum in recent times, with its demand increasing by 22.9% in the last 30 days. Examining the show's audience demand over 1 year indicates that "Ratched" has increased in popularity.
Additionally, understanding the show's performance outside of its home market can help to inform content acquisition and distribution decisions. For "Ratched," we can see that the show has higher demand in Russia, its number one market globally, which is 4.1 times the title average. However, demand in other markets such as Spain, Brazil, and France, is only okay, which could indicate an opportunity to optimize distribution in these areas.
Demand data can also inform decisions regarding marketing strategies, travelability, franchisability, and reach. Understanding demand data can help executives make more informed decisions about what content to produce or acquire, which markets to target, and how to optimize release strategies and pricing. By analyzing the audience's tastes and preferences, executives can identify opportunities for scalable concept testing, identify under-monetized titles, and map local whitespace to better understand the popularity of different genres in specific regions.
In conclusion, understanding audience demand data for TV series is paramount for informed decision-making for executives in the entertainment industry. The Parrot Analytics' content valuation system, based on global content demand and supply, can provide executives with insights into how well a title performs globally, and whether or not it has the ability to grow its audience or retain current subscribers. Data such as that on "Ratched" can provide nuanced insights and inform decisions about content acquisition, distribution, and marketing. Ultimately, it can help executives make strategic decisions about how to allocate funds and resources to optimize growth and success.
This is Ratched's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Ratched travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Ratched is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Ratched, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Thriller), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 22, 2024, 2:01 p.m. PST using global tv demand data from Parrot Analytics for Ratched in the United States. We provide our partners with deep TV industry know-how to help them drive better and more informed content distribution strategies. Contact us today to find out more.