The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Are you an executive pondering whether to continue investing in "Real Time With Bill Maher" on your platform? Or maybe you are considering adding this show to your content library? If so, this article can give you valuable insights into the performance of this TV series over the last month, helping you make an informed decision.
Parrot Analytics has been tracking audience demand for "Real Time With Bill Maher" in the United States over the last 30 days, and we can see that demand is outstanding, with 23.7x the audience demand of the average title in this country. This is a strong indicator of the show's popularity. Furthermore, analyzing the top 10 global markets where "Real Time With Bill Maher" is most in-demand, we see that this TV series outperforms the audience demand of the average TV show in each of these markets. Specifically, in the US, "Real Time With Bill Maher" is the number one most popular show in terms of audience demand, with 14.0x the audience demand of the average show. In other markets like Canada, Sweden, United Kingdom, Australia, Germany, Iceland, Netherlands, and France, "Real Time With Bill Maher" also has high demand, with fans displaying stronger interest in the show than the average title.
In addition to the show's excellent demand performance in the recent past, we can also see that demand has been increasing in the US by 6.5% during January. Concerning the show's performance across six important dimensions measured by the Parrot Pulse, we can report that "Real Time With Bill Maher" scores highly on most of them, with the highest scores given on the dimensions of worldwide audience demand, longevity, momentum, franchisability and reach. This indicates that the show is enjoying high demand from audiences globally and has the potential to continue attracting more interest. Moreover, right before the end of January, demand spiked for the show, indicating an increase in its popularity.
Demand data from Parrot Analytics is particularly helpful for content valuation, as it enables you to answer questions like how much a specific show is worth, evaluate content based on international popularity, assess shows' ability to attract new subscribers, and quantify ROI for titles in different markets. With the substantial demand for "Real Time With Bill Maher," demand data provides a solid basis from which to evaluate its value. You can also use this data to assess the right platforms to distribute the show, the kind of marketing strategy to employ, or the best way to make subscription growth projections.
Our analysis of "Real Time With Bill Maher" over the last thirty days gives you a clear snapshot of the show's audience demand. The insights derived from this analysis by Parrot Analytics can help you make informed decisions on content acquisition, distribution, programming, or content financing. By gaining visibility into a show's demand, you can more confidently allocate resources and make strategic decisions that will drive growth and revenue.
This is Real Time With Bill Maher's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Real Time With Bill Maher travels internationally.
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Acquire the best shows from partners such as HBO to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Real Time With Bill Maher), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular HBO‘s Real Time With Bill Maher is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for HBO and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Real Time With Bill Maher, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Late Night Talk Show), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on Feb. 28, 2024, 1 p.m. PST using global television demand data from Parrot Analytics for Real Time With Bill Maher in the United States. We provide our partners with essential OTT capabilities to help them drive better and more informed content acquisition strategies. Contact us today to find out more.