The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
In today's entertainment landscape, a data-powered approach can help industry executives make more informed decisions around content acquisition, distribution, programming, and content valuation. Parrot Analytics' demand data provides the insights necessary to make these decisions. Take, for example, the case of "Red Sparrow" in the United States during November 2023.
Demand data for "Red Sparrow" indicates that the show has good audience demand in the United States, with 2.9 times the audience demand of the average show over the last 30 days. Only 8.6% of all TV shows have this level of demand. Importantly, demand for the show has been increasing recently, indicating a growing audience. Ranking in the 90.3rd percentile within the drama genre in November, it has higher demand than 90.3% of all drama titles in the United States. The show was experiencing a peak rank of #1168 in the United States in November, up by 12 spots during the month.
The Parrot Pulse, which measures a show's global performance in six dimensions, shows that "Red Sparrow" has okay worldwide audience demand across all platforms and travelability, while its longevity is outstanding. Momentum, which measures the pace of growth, is okay, whilst franchisability (spin-off potential) and reach are just okay and poor, respectively.
By examining the top 10 global markets where "Red Sparrow" is most in-demand over the last 30 days, the show outperforms the demand of the average TV show (1x) in each of these markets. The United States, with good audience demand of 1.8x, is the show's number one market globally. Ranking second is Nigeria, where demand is okay, followed by Lebanon, Sri Lanka, Pakistan, North Macedonia, Finland, Italy, and Ghana, where demand is likewise okay.
Demand data is valuable for content valuation, as it allows executives to determine how much to spend on content, assessing the value of exclusivity, or estimating cannibalization of audiences if a title is available on multiple services. Furthermore, demand data enables executives to value content, such as determining a specific title's contribution to a platform's ROI, assessing a TV series' ability to drive subscriptions and mitigate churn, and finding new opportunity markets for content distribution.
Demand analytics can also inform strategic decisions around supply and demand, informing executives about what type of content exhibits opportunities for acquisition or production. Additionally, executives can use demand data to understand their current audience, quantifying taste clusters and using affinity analysis to find the best talent or brand to partner with to expand their audience.
In conclusion, demand data provides valuable insights for industry executives to make informed decisions around content acquisition, distribution, programming, and content valuation. By leveraging demand data, executives can analyze audience behavior, track trends, and optimize their operations while remaining ahead of the competition. In this way, Parrot Analytics helps executives make smarter decisions around their business while also delivering impactful entertainment experiences.
This is Red Sparrow's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Red Sparrow travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular N/A‘s Red Sparrow is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for N/A and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Red Sparrow, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. ), using our globally standardized Demand Expressions® metric.
This page has been regenerated on Feb. 23, 2024, 1:01 p.m. PST using tv demand content analytics from Parrot Analytics for Red Sparrow in the United States. We provide our partners with smart TV workflows to help them drive better and more informed content investment strategies. Contact us today to find out more.