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TV ratings for Red Sparrow in the United States. N/A TV series

Red Sparrow

Original TV Network:
N/A
Genre:
Action and Adventure ,
Release type:
Network
IMDB Rating:
0.0

Ballerina Dominika Egorova is recruited to 'Sparrow School,' a Russian intelligence service where she is forced to use her body as a weapon. Her first mission, targeting a C.I.A. agent, threatens to unravel the security of both nations.

How well is this TV series doing in the United States?

Last 30 days
2.0x Difference from market average average
Title position in demand distribution
Outstanding demand distribution

The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.

The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.

As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.

Maximizing Your Content's Potential with Demand Data: Insights from 'Red Sparrow'

Parrot Analytics Insights - November 2023

In today's entertainment landscape, a data-powered approach can help industry executives make more informed decisions around content acquisition, distribution, programming, and content valuation. Parrot Analytics' demand data provides the insights necessary to make these decisions. Take, for example, the case of "Red Sparrow" in the United States during November 2023.

Demand data for "Red Sparrow" indicates that the show has good audience demand in the United States, with 2.9 times the audience demand of the average show over the last 30 days. Only 8.6% of all TV shows have this level of demand. Importantly, demand for the show has been increasing recently, indicating a growing audience. Ranking in the 90.3rd percentile within the drama genre in November, it has higher demand than 90.3% of all drama titles in the United States. The show was experiencing a peak rank of #1168 in the United States in November, up by 12 spots during the month.

The Parrot Pulse, which measures a show's global performance in six dimensions, shows that "Red Sparrow" has okay worldwide audience demand across all platforms and travelability, while its longevity is outstanding. Momentum, which measures the pace of growth, is okay, whilst franchisability (spin-off potential) and reach are just okay and poor, respectively.

By examining the top 10 global markets where "Red Sparrow" is most in-demand over the last 30 days, the show outperforms the demand of the average TV show (1x) in each of these markets. The United States, with good audience demand of 1.8x, is the show's number one market globally. Ranking second is Nigeria, where demand is okay, followed by Lebanon, Sri Lanka, Pakistan, North Macedonia, Finland, Italy, and Ghana, where demand is likewise okay.

Demand data is valuable for content valuation, as it allows executives to determine how much to spend on content, assessing the value of exclusivity, or estimating cannibalization of audiences if a title is available on multiple services. Furthermore, demand data enables executives to value content, such as determining a specific title's contribution to a platform's ROI, assessing a TV series' ability to drive subscriptions and mitigate churn, and finding new opportunity markets for content distribution.

Demand analytics can also inform strategic decisions around supply and demand, informing executives about what type of content exhibits opportunities for acquisition or production. Additionally, executives can use demand data to understand their current audience, quantifying taste clusters and using affinity analysis to find the best talent or brand to partner with to expand their audience.

In conclusion, demand data provides valuable insights for industry executives to make informed decisions around content acquisition, distribution, programming, and content valuation. By leveraging demand data, executives can analyze audience behavior, track trends, and optimize their operations while remaining ahead of the competition. In this way, Parrot Analytics helps executives make smarter decisions around their business while also delivering impactful entertainment experiences.

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How fast is demand for Red Sparrow growing?

Last 30 days
-19.6% Change in demand
On a rolling 30-day average basis, we compare TV demand in the United States for Red Sparrow to the preceding 30 days: Demand has decreased by -19.6%

Action and Adventure performance

Last 30 days
64.1% Percentile rank
Red Sparrow ranks at the 64.1th percentile in the Action and Adventure genre. This means Red Sparrow has higher demand than 64.1% of all Action and Adventure titles in the United States
Title position in Action and Adventure
percentile-rank-desktop

How well is this TV series doing globally vs. its home market?

Last 30 days
100% Home market travelability

This is Red Sparrow's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Red Sparrow travels internationally.

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Capture more value from content opportunities in the United States as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Action and Adventure genre and assess the strengths and weakness of the competition’s content e.g. N/A, leading to increased commercial efficiency and ROI.

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Support casting decisions with empirical market data for the United States. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Red Sparrow.

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Produce with confidence and mitigate downside risks

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Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Action and Adventure. Using audience demand data, explore markets such as the United States to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Red Sparrow from partners like N/A.

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Fuse art with science for the next global hit

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Studios in the United States are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Action and Adventure) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.

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Lead global content negotiations with authority

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Are you seeking distribution for Red Sparrow? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as the United States, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as N/A to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.

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Maximize advertising revenues from new audiences

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Acquire the best shows to fortify your competitive position

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    Deploy high impact marketing campaigns for pre-release titles.
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Acquire the best shows from partners such as N/A to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Red Sparrow), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.

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Command your niche with maximum net subscriber adds

Industry
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    Create successful original productions with deep insights into character, talent, setting, plot, theme and genre preferences.
  • Money-Hand Created with Sketch.
    Maximize subscriber renewals by applying new programming insights gained from understanding market demand.
  • People-Diverse Created with Sketch.
    Acquire the best shows with the highest expected platform ROI by leveraging global TV demand data.
  • Target Created with Sketch.
    Target content to the individuality of your audience segments with demand-based content taste clusters.
  • Document-Star Created with Sketch.
    Deploy high impact marketing campaigns for pre-release titles.

Command your Action and Adventure genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as N/A by incorporating country-specific trend and market demand factors for all markets including the United States. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.

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Deploy high impact entertainment marketing strategies

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    Deploy high impact marketing campaigns for pre-release titles.
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    Better understand competitors’ moves by analyzing content on a title, franchise, portfolio, or platform basis.
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Deploy high impact entertainment marketing strategies across all genres including Action and Adventure. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Red Sparrow, including those that have not even been released. Appeal to your target markets, including the United States, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.

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How popular is Red Sparrow around the world?

Our TV audience measurement dataset is truly global. Discover how popular N/A‘s Red Sparrow is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.

DEMAND360LITE

Monitor global audience trends for 30,000+ TV shows, 18,000 movies and 40,000+ talent in 50+ markets and gain access to exclusive reports and analysis.

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Pay monthly

Why get DEMAND360LITE?

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DEMAND360LITE

Monitor global audience trends for 30,000+ TV shows, 18,000 movies and 40,000+ talent in 50+ markets and gain access to exclusive reports and analysis.

None
$99
USD per month
Pay monthly
None

Why get DEMAND360LITE?

  • Rank 30k+ TV shows, 18k+ movies and 40k+ talent in 50+ markets.
  • Get access to comprehensive global entertainment analytics.
  • Discover consolidated insights on global industry trends.
  • Learn from our experts with exclusive reports and whitepapers.
  • Save time with one curated feed of entertainment industry news.

Global TV content analytics for the attention economy

Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.

Parrot Analytics' television demand data highlights the global TV content monetization opportunities for N/A and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.

Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Red Sparrow, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. ), using our globally standardized Demand Expressions® metric.

This page has been updated on March 28, 2024, 3:03 p.m. PST using global demand content analytics from Parrot Analytics for Red Sparrow in the United States. We provide our partners with deep TV series capabilities to help them drive better and more informed content licensing strategies. Contact us today to find out more.