The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Are you an entertainment executive looking to make more informed content decisions? Then look no further than Parrot Analytics' demand data insights. Using the case study of "Rei Davi", let's explore how our demand data can help you make crucial decisions to boost your content's success.
Firstly, demand data can inform content valuation. By using our content valuation system powered by global content demand and supply, you can determine the dollar value contribution of any title for any platform in any region. This system can answer questions such as how much a series is worth, what its baseline value is, and how well it's performing as an acquisition-driving or churn-reducing title.
For example, "Rei Davi" has shown good demand over the past 30 days in the United States, with an audience demand of 3.9 times the average show. Although it dropped in its rank by 2035 spots during December in the United States, we can still see the show's value through its higher-than-average demand rate. Moreover, the show's global performance across six dimensions has been good, especially in terms of longevity and momentum. This indicates "Rei Davi" can be a strong strategic asset for a streaming platform.
Demand data can also help you better understand your audience's preferences, informing crucial acquisition and programming decisions. For instance, by examining what other shows fans of "Rei Davi" like, you can acquire or produce new content that will cater to a similar audience.
Moreover, travelability data can help you determine which types of content exhibit opportunities for expansion globally. Though "Rei Davi" shows a poor travelability score, it has an outstanding demand score in Brazil, where demand for the show is 11.5 times higher than the average TV show, indicating it might have potential for global expansion in specific markets like Brazil or Panama.
Demand data can also inform optimal release strategy and pricing for your content, keeping you ahead of the competition and maximizing your content's potential. Additionally, demand data can help you make targeted pre-release marketing decisions, ensuring you optimize your marketing activities for success.
These are just some of the many ways that Parrot Analytics' demand data can help you as an entertainment executive make more informed content, acquisition, distribution, and programming decisions. By using our data insights to answer questions like how much a show is worth, how to optimize release strategy, and what type of content shows expansion opportunities, you can position your content for success and stay ahead of the curve in an ever-evolving industry.
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Acquire the best shows from partners such as RecordTV to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Rei Davi), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as RecordTV by incorporating country-specific trend and market demand factors for all markets including the United States. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Rei Davi, including those that have not even been released. Appeal to your target markets, including the United States, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular RecordTV‘s Rei Davi is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for RecordTV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Rei Davi, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Action Drama), using our globally standardized Demand Expressions® metric.
This page has been revised on April 22, 2024, 2:03 p.m. PST using global television demand datasets from Parrot Analytics for Rei Davi in the United States. We provide our partners with comprehensive entertainment industry workflows to help them drive better and more informed content acquisition strategies. Contact us today to find out more.