The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can use the demand data for "Rick and Morty" to gain insights into audience preferences, assess the market value of this title, and make informed decisions about acquisition, distribution, and programming.
Firstly, the exceptional and increasing demand for "Rick and Morty" creates an opportunity to leverage the popularity of this show to drive subscribers. You can assess how a TV series drives subscriptions and mitigates churn by evaluating its platform-specific marginal revenue contribution to different audiences across markets. This information can inform content valuation calculations for entry costs, margins, and revenue in different markets. You can also use demand data to estimate the ROI of a particular title and evaluate the value of exclusivity.
The exceptional demand for "Rick and Morty" in different markets, particularly within the US, Russia, the UK, Australia, Canada, Ukraine, Brazil, China, and Iceland, also suggests that this show has global appeal and could be an excellent candidate for expansion or franchise development. You can use the demand data to determine which markets are most suitable for your target audience, which can inform your travelability and reach strategies.
Additionally, the insights from comparing the performance of "Rick and Morty" in the last 30 days versus the last year can help you identify trends and make strategic programming decisions. For example, you can analyze the show's performance to determine how effective your marketing campaigns are around the show. You can also assess whether the show has become part of the cultural zeitgeist through its momentum dimension.
Finally, Parrot Analytics' demand data for "Rick and Morty" can be used to assess the show's reach and quantify taste clusters, which can inform decisions regarding talent, brand partnerships, content, and marketing. You can also use demand data to evaluate content efficacy before its release in terms of which elements of existing content fans like the most. This allows you to optimize your pre-release marketing campaigns ahead of premiere, which can help you to attract and retain subscribers.
In conclusion, utilizing Parrot Analytics demand data for "Rick and Morty" can give you the ability to make informed content, acquisition, distribution, and programming decisions. The demand data provides crucial market insights that can guide your investment strategies and place you ahead of your competitors.
This is Rick And Morty's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Rick And Morty travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Adult Swim‘s Rick And Morty is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Adult Swim and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Rick And Morty, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Animated Sitcom), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on Nov. 28, 2023, 1:01 p.m. PST using global demand content analytics from Parrot Analytics for Rick And Morty in the United States. We provide our partners with smart TV insight to help them drive better and more informed content distribution strategies. Contact us today to find out more.