The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, you can use demand data to make more informed content, acquisition, distribution, and programming decisions. In the case of "Robot Chicken," you can use demand data to evaluate the show's value, optimize its distribution, program, and monetize its audience.
One of the main ways that demand data can help you as a TV executive is through content valuation. With Parrot Analytics' content valuation system, you can use demand data to determine how much the show is worth and its dollar value contribution to any platform in any region. By using demand data, you can answer questions like: how much is "Robot Chicken" worth to a given platform, what is the baseline value of the show, how can you estimate cannibalization of audiences if the show is available on multiple services, and how can you assess the value of exclusivity?
Additionally, by examining "Robot Chicken's" demand performance on a rolling year basis compared to its performance in the last 30 days, you can determine if its popularity is increasing or decreasing. In the case of "Robot Chicken," its demand has increased by 9.1% in the last 30 days, a promising sign for the show's continued success.
As a TV executive, you can also use demand data to evaluate the show's market performance across different dimensions, including travelability, longevity, momentum, franchisability, and reach. For instance, "Robot Chicken" has a good franchise potential (spin-off potential) and outstanding audience demand across all platforms worldwide. In addition, the show ranks at the 99.4th percentile in the drama genre in the United States, which means it has higher demand than 99.4% of all drama titles in the country. Consequently, you can use this information to determine which platforms to target for distribution and how to optimize your marketing campaign ahead of "Robot Chicken's" premiere.
Moreover, by assessing the show's demand in different regions, you can uncover new opportunity markets for content distribution, boost subscriber retention by acquiring titles that keep the current audience happy, and acquire titles that appeal to a broad group of people to expand the subscriber base. For instance, over the last 30 days, "Robot Chicken" is most in-demand globally in the United States, Germany, Canada, Romania, United Kingdom, Netherlands, Sweden, Israel, and Bulgaria.
Furthermore, demand data can help you to optimize your content release strategy and pricing, evaluate talent for partnership opportunities, and conduct competitive benchmarking to make data-driven decisions. For instance, you may use demand data to compare "Robot Chicken" against other Parrot Analytics evaluated content and discover which elements of the show are resonating most with its fans.
Finally, you can use demand data to determine which titles to acquire or produce depending on the potential opportunity they exhibit for supply and demand. For example, you may decide to acquire or produce titles in the genre of "Robot Chicken" or other shows that appeal to a similar audience.
In summary, demand data provides valuable insights that can help you as a TV executive to make informed decisions, such as content valuation, distribution optimization, talent selection, conceptual testing, and competitive benchmarking. With demand data, you can evaluate the property, program, and monetize the audience, ultimately increasing the chances of your content's success.
This is Robot Chicken's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Robot Chicken travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Adult Swim‘s Robot Chicken is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Adult Swim and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Robot Chicken, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Adult Comedy), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 22, 2024, 2:01 p.m. PST using tv demand datasets from Parrot Analytics for Robot Chicken in the United States. We provide our partners with valuable TV industry capabilities to help them drive better and more informed content sales strategies. Contact us today to find out more.