The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding the demand for a TV show like "Running Man" can help with content valuation, acquisition, distribution, and programming decisions. By using Parrot Analytics' demand data, executives can gain crucial insights into the show's potential value to the platform, how it’s performing in different regions and markets, and how to optimize its release strategy.
For example, content valuation can be based on demand data to estimate the ROI a specific title will bring for a given platform. With "Running Man," executives can determine how much the show is worth to the platform based on its demand in the United States and globally. Further, executives can evaluate if the show will be a strategic asset for the platform by seeing if it's driving engagement across the rest of the catalog.
Demand data can also help with acquisition decisions. Through the shows Parrot Pulse and travelability metrics, executives can understand how well the show will travel and what its global appeal will be. For "Running Man," we can see that as a South Korean landmark-based variety show, its appeal might depend heavily on the specific location and culture it covers, with demand in the US only being 31% of home market demand in South Korea.
As for programming decisions, "Running Man" can be used as a benchmark to make data-driven decisions on programming choices and schedules to increase audience interest and retention. Through demand-powered affinity analysis, executives can determine which talents or franchises to partner with and leverage "Running Man" for audience acquisition or retention by developing complementary programming or cross-promotions.
An additional benefit of using demand data is keeping abreast of the show's momentum and reaching the highest potential audience. Executives can look at shows that fans of "Running Man" also like, learn about its overall rank, genre percentile, and its performance across different regions. By understanding the nature of the show's audience demand, executives can make informed decisions regarding associated marketing campaigns and optimised distribution strategies so that they are reaching the right audience.
Finally, by comparing the performance of "Running Man" over different timescales, executives can identify and forecast trends, helping them prepare for any cyclical behavior of the show or thematic trends in the market. This can also help anticipate viewership withdrawal or acceleration when a new season airs or other popular shows are released, allowing for programming changes accordingly.
Running Man (런닝맨)'s travelability to the United States in the last 30 days is 35%, which means that the audience demand for Running Man (런닝맨) is 35% of the demand in its country of origin, South Korea. Click through to another market to discover how well Running Man (런닝맨) travels internationally.
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Acquire the best shows from partners such as SBS to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Running Man (런닝맨)), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular SBS‘s Running Man (런닝맨) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for SBS and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Running Man (런닝맨), for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Game Show), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 17, 2024, 2:03 p.m. PST using tv demand content analytics from Parrot Analytics for Running Man (런닝맨) in the United States. We provide our partners with essential SVOD workflows to help them drive better and more informed content sales strategies. Contact us today to find out more.