Industry Applications Platform Insights
TV ratings for RuPaul's Drag Race in the United States. Logo TV series

RuPaul's Drag Race

Original TV Network:
Logo
Genre:
Reality, Competition Reality
Release type:
Network
IMDB Rating:
8.5

Drag queens compete to be the last contestant standing.

How well is this TV series doing in the United States?

Last 30 days
51.0x Difference from market average exceptional
Parrot Analytics has found that the audience demand for RuPaul's Drag Race is 51.0 times the demand of the average TV series in the United States in the last 30 days. 0.2% of all shows in this market have this level of demand.
Title position in demand distribution
Outstanding demand distribution

The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.

The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.

As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.

How fast is demand for RuPaul's Drag Race growing?

Last 30 days
+65.0% Change in demand
On a rolling 30-day average basis, we compare TV demand in the United States for RuPaul's Drag Race to the preceding 30 days: Demand has increased by 65.0%

How is this TV show trending in the United States?

Last 60 days

The following chart shows a 60-day trend of weekly demand for RuPaul's Drag Race compared to the weekly demand of all Competition Reality titles in the United States.

Reality performance

Last 30 days
99.9% Percentile rank
RuPaul's Drag Race ranks at the 99.9th percentile in the Reality genre. This means RuPaul's Drag Race has higher demand than 99.9% of all Reality titles in the United States
Title position in Reality
percentile-rank-desktop

How well is this TV series doing globally vs. its home market?

Last 30 days
100% Home market travelability

This is RuPaul's Drag Race's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well RuPaul's Drag Race travels internationally.

How popular is RuPaul's Drag Race around the world?

Our TV audience measurement dataset is truly global. Discover how popular Logo‘s RuPaul's Drag Race is in any of the following selected markets. Need data for other markets? Contact Us.

Discover more insights

Over the last 7 days, people who watch RuPaul's Drag Race also watch:

Learn more about TV360 Monitor

The most comprehensive TV analytics platform covering 25 markets.

Learn More

Global TV content analytics for the attention economy

Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.

Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Logo and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.

Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for RuPaul's Drag Race, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Competition Reality), using our globally standardized Demand Expressions® metric.

This page has been changed on April 3, 2020, 8 p.m. PST using television demand content from Parrot Analytics for RuPaul's Drag Race in the United States. We provide our partners with comprehensive television insight to help them drive better and more informed content advertising strategies. Contact us today to find out more.