The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive making content acquisition or distribution decisions, considering audience demand data can provide valuable insights for making more informed decisions. In the case of RuPaul's Drag Race, audience demand data can inform various decisions in the following ways:
1. Making Valuation Decisions: RuPaul's Drag Race has 24.4 times more audience demand than the average TV show in the United States over the last 30 days and has been consistent in its performance over time. By examining demand data from different markets, executives can also evaluate how much this show could potentially be worth to different platforms and make informed decisions about their content budgets.
2. Programming Decisions: Demand data can influence programming decisions such as scheduling and programming mix. By examining the demand trendlines executives can gauge how much more support this show needs for fan engagement during off-seasons.
3. Releasing-Decisions: By using demand data executives can learn about the ideal release strategy for a show, thereby informing how and when to release a title. In the case of "RuPaul's Drag Race," executives can learn how demand has recently spiked in the US; and therefore, how decisions on when to market or air the series can be managed.
4. Talent Acquisition Decisions: Studying fan affinity for RuPaul's Drag Race can give executives additional insights into preferred talent, allowing for better-informed decisions about which stars to feature in their shows.
5. Platform Targeting Decisions: As demand for "RuPaul's Drag Race" is high across different markets, executives can use this data as an opportunity to expand platform targeting in the regions where the demand is high.
Knowing that the show's demand has been decreasing gradually over the years, executives can use supply and demand data to investigate the current market's under-supplied sub-genres and acquire fresh content as a line of complementary programming.
In conclusion, executives can leverage this and other demand metrics to inform their content valuation, programming, talent acquisition, and releasing-decision-making processes. Evaluating audience demand data can provide greater insights that help executives evaluate their content needs and optimally balance their library based on engagement and demand trends, and ultimately optimize their platform's performance.
This is RuPaul's Drag Race's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well RuPaul's Drag Race travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular VH1‘s RuPaul's Drag Race is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for VH1 and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for RuPaul's Drag Race, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Competition Reality), using our globally standardized Demand Expressions® metric.
This page has been changed on Sept. 11, 2023, 9:54 p.m. PST using tv demand content analytics from Parrot Analytics for RuPaul's Drag Race in the United States. We provide our partners with extensive SVOD insight to help them drive better and more informed content marketing strategies. Contact us today to find out more.