The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, the demand data for "Rwby" can be used to inform content decisions, programming decisions, and distribution decisions. Firstly, the high level of demand for "Rwby" indicates that it is a valuable asset to have on any platform. Content valuation can be determined by the dollar value contribution of a title to a platform in any region, with Parrot Analytics' content valuation system being powered by global content demand and supply. In this case, the high level of demand for "Rwby" suggests it is worth investing in and is a strategic asset for a streaming platform.
Additionally, the demand data can inform acquisition decisions and help determine how much to spend on content. By using demand data, the ROI a specific title will bring for any given platform can be calculated. The data can reveal how a title drives engagement across the rest of the catalog and its ability to drive subscriptions and mitigate churn. Therefore, using the demand data for "Rwby", executives can calculate the potential return on investment and make informed acquisition decisions.
Moreover, understanding the global appeal of a title is important for distribution decisions. By analyzing demand data, it is possible to see which shows are most popular in different regions and which would perform well if distributed internationally. The high level of demand for "Rwby" globally, across multiple markets, suggests it has the potential to perform well in different regions, making it a valuable addition to any international distribution strategy.
Finally, the data can inform programming decisions by revealing the types of content that exhibit opportunity to acquire or produce. In the case of "Rwby", the demand data provides insight into the audience's preferences for drama titles, the type of shows they enjoy watching, and what other shows they also like. This data can be used to inform decisions about the type of content to produce or acquire that will most appeal to the audience.
In conclusion, by using the demand data for "Rwby" as an example, executives can make informed content, acquisition, distribution, and programming decisions. By understanding the demand for a title, it is possible to determine its value and global appeal, as well as the potential ROI it will bring to the platform. The high level of demand for "Rwby" suggests it is a valuable asset to have on any platform, making it worth the investment. Using demand data, executives can determine the best course of action to take to attract and retain subscribers, while staying ahead of the competition.
The following chart shows a 60-day trend of weekly demand for Rwby compared to the weekly demand of all Animated Sitcom titles in the United States.
This is Rwby's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Rwby travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Rooster Teeth and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Rwby, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Animated Sitcom), using our globally standardized Demand Expressions® metric.
This page has been recreated on June 4, 2023, 2 p.m. PST using global demand analytics from Parrot Analytics for Rwby in the United States. We provide our partners with essential TV insight to help them drive better and more informed content distribution strategies. Contact us today to find out more.