The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
How can entertainment executives across different segments benefit from the demand data provided for "Salvation"? Here are some possible insights:
1. Content Valuation: Parrot Analytics content valuation system is an economic valuation system based on global content demand and supply. Using demand data, TV executives can calculate the return on investment (ROI) a specific title will bring for any given platform. They can also assign a dollar value contribution to a title, measure how good it is relative to the market, and assess the title's ability to acquire and retain subscribers. For "Salvation," its demand in the United States has been decreasing recently, but it still achieves 4.7 times the audience demand of the average show in the country over the last 30 days. This type of data allows executives to estimate the current value of the TV series and make informed content valuation and acquisition decisions.
2. Programming Decisions: Demand metrics like the show's rank, genre percentile, and related titles can assist executives in programming decisions. "Salvation" achieved the peak rank of #1351 in the United States, up by 385 spots during March 2024. In terms of genre percentile, it has higher demand than 93.1% of all drama titles in the United States. The related shows that fans of "Salvation" also like provide insights into what content is resonating with the audience. For example, executives who are looking to launch or renew a disaster or sci-fi drama could use this data to identify what is competitively popular with viewers.
3. Distribution Decisions: An important factor in distributing content is understanding its appeal to a global audience, and "Salvation" performs well in the United States, Australia, the United Kingdom, France, Germany, Bulgaria, and Switzerland. Travelability quantifies a show's international demand relative to its home market, and while it is only okay for the show, its worldwide audience demand across all platforms is good. Parrot Analytics' demand data can inform decisions on target markets and areas for expansion in the future.
4. Marketing Decisions: Demand data also supports marketing and promotion decisions, such as identifying how well the current campaign is working and optimizing the campaign strategy. "Salvation" experienced a spike in demand late in March 2024, indicating potentially successful promotional efforts. Additionally, global demand metrics like Momentum and Reach help executives to assess the effectiveness of their advertising campaigns and determine where improvements can be made.
5. Longevity: Understanding Longevity metrics are critical for executives who prioritize a successful platform catalog. As an older show, "Salvation" has strong Longevity metrics, which measures how well audience demand is maintained over time. Executives can analyze similar metrics to determine which catalog content (like old shows) should be acquired to increase engagement and retain customers.
Overall, Parrot Analytics' demand data for "Salvation" provides insights into how entertainment executives can make more informed content, programming, acquisition, distribution, and marketing decisions. By knowing the show's demand performance relative to other titles in the same genre and in specific markets, executives can better understand both the current value of the show and how it can fit into their broader portfolio.
This is Salvation's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Salvation travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular CBS‘s Salvation is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for CBS and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Salvation, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Sci-fi Drama), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 22, 2024, 2:03 p.m. PST using global demand data from Parrot Analytics for Salvation in the United States. We provide our partners with valuable media industry analyses to help them drive better and more informed content distribution strategies. Contact us today to find out more.