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Unlocking the Power of Demand Data: How Entertainment Executives Can Make Informed Content Decisions with Parrot Analytics

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What is Demand? Why Demand? Industry Products Insights
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Parrot Analytics Insights - April 2023

For entertainment executives, understanding audience demand is a critical factor in making informed content, distribution, and acquisition decisions. Demand data provides real-time insights on the audience's preferences and viewing behavior, helping executives to identify popular content and trends in different demographics and markets.

Looking at the example of "Saturday Night Live," we can see how demand data can be used to gain insights into a popular show's performance and its audience's preferences:

- Content valuation: The valuation system can use demand data to understand the show's value on any platform, in any region. It can help brands to understand which elements are driving the value of a content library, a series' ability to drive subscriptions and mitigate churn and calculate ROI for any given title.
- Global audience demand: By analyzing global audience demand, brands can get valuable insight into what content is in demand, on a country or global level and the preferences of their local market.
- Competitive Benchmarking: Brands can compare the performance of their content against competing shows available on the market using Parrot Analytics' demand data. They can identify the most popular content per genre and its global performance across six dimensions: audience demand, travelability, longevity, franchisability, momentum, and reach.
- Launch strategy: Understanding audience demand on a global level empowers brands to determine the best release strategy and pricing for their content. They can optimize and personalize their marketing campaign ahead of premiere, and allocate their funds, time and resources to maximize TV programming investment.
- Identifying opportunity markets: Analysing audience demand for a particular show lets brands know where there is an opportunity to find new, untapped markets for content distribution. The brand can find shows that over-index in different markets, thereby identifying the unique target audiences in regions around the world.

In conclusion, demand data is a valuable resource that can help brands make more informed content, acquisition, distribution, and programming decisions. Content valuation system, global audience demand, competitive benchmarking, identifying opportunity markets, and release strategy are five of the many fields that Parrot Analytics' demand data can help media companies stay ahead of the curve. It provides executives with the insights they need to create more engaging, relevant content that resonates with their target audiences in various regions, resulting in driving higher viewer engagement and audience loyalty.

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