The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you need to make informed content decisions, and demand data can help you in that regard. An example of how you can use demand data is to examine an analysis of "Say Yes To The Dress (US)" for the month of February 2024 in the United States. With outstanding audience demand of 11.5 times the average show in the United States over the last 30 days, we can discern several insights that can inform strategic decision-making.
Firstly, the show has higher demand than 98.1% of all reality titles in the United States. Therefore, it can be a potentially valuable asset when it comes to content valuation. Content valuation uses demand data to estimate a show's worth based on the dollar value contribution of any title compared to others in its genre. Therefore, with good demand, "Say Yes To The Dress (US)" can provide monetary gains to any platform or distribution network.
Secondly, the peak demand increased in February by 4.1%, indicating growing popularity. Therefore, this is essential data for platform or network executives considering whether to renew, acquire, or produce future seasons of this show. Being a current show with a total of 334 episodes over 22 seasons, understanding the trajectory of demand helps forecast the potential success of future seasons.
Thirdly, understanding the show's global performance can inform decisions about travelability and the formation of a franchising strategy. For instance, the show outperforms the demand of the average TV show (1x) in each of its top ten global markets, with its primary market, the United States, providing outstanding audience demand, followed by Canada, where the demand is good. Positive demand in markets like Netherlands, United Kingdom, and Australia can inform how executives distribute the show in international markets and how they develop merchandise or branding opportunities.
Lastly, executives can gain insight into audience clusters, optimize marketing campaigns and inform acquisition decisions by analyzing fans of "Say Yes To The Dress (US)." In this regard, executives can gain insight into what other shows fans of this reality show are interested in and create targeted marketing campaigns.
In conclusion, demand data enables TV executives to make informed decisions about content valuation, programming strategies, distribution networks, franchising, marketing campaigns, and cross-genre acquisition opportunities. Therefore, understanding the audience's demand for content enables the optimal rating of existing shows, the competitive benchmarking of content against other titles in the market, and the maximization of future content investments.
This is Say Yes To The Dress (US)'s home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Say Yes To The Dress (US) travels internationally.
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Acquire the best shows from partners such as TLC to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Say Yes To The Dress (US)), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular TLC‘s Say Yes To The Dress (US) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for TLC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Say Yes To The Dress (US), for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Fashion Reality), using our globally standardized Demand Expressions® metric.
This page has been recreated on March 28, 2024, 3:33 a.m. PST using tv demand datasets from Parrot Analytics for Say Yes To The Dress (US) in the United States. We provide our partners with comprehensive TV expertise to help them drive better and more informed content acquisition strategies. Contact us today to find out more.