The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding audience demand for content is crucial in making informed content decisions. Demand data provides insight into how popular a show is and how well it resonates with viewers. In the case of "Scavengers Reign," demand data shows that its audience demand in the United States is outstanding, with trended increasing demand over the recent 30-day period. With a peak rank of #150 in the United States, this level of audience demand places the show in the top 2.7% of all TV shows.
Demand data can help with content valuation. Parrot Analytics’ content valuation system, which is based on demand data, reveals the dollar value contribution of any title, to any platform, in any region. Using this system, one can estimate how much "Scavengers Reign" is worth to an SVOD platform or a linear network. For example, based on its outstanding recent demand in the United States, the show might be valued very highly as an acquisition-driving or churn-reducing title.
Demand data can also inform acquisition and distribution decisions. Knowing that "Scavengers Reign" is more in-demand in the United States than any other global market means that a focus on its audience in the USA should have the greatest impact in terms of retaining or attracting subscribers. For this reason, more extensive and targeted marketing campaign focused on the US market might be effective.
Understanding audience demand data and analyzing it against other metrics such as genre, travelability, momentum, franchisability and reach can also help in programming decisions of the show. It can inform a decision regarding the viability of a new season of the show based on audience demand over time and the success of the show's use of spin-offs or broader franchise potential. Additionally, since fans of "Scavengers Reign" share similar interest in other science fiction shows, it is reasonable to consider incorporating related sci-fi, and fantasy programs on the content slate.
Demand data on shows like "Scavengers Reign" can also help talent agencies when identifying the type(s) of content that have broad viewership appeal, or content creators when optimizing pre-release marketing. As a result, Parrot Analytics demand data is likely to become a crucial component of strategic decision-making for entertainment stakeholders.
This is Scavengers Reign's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Scavengers Reign travels internationally.
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Acquire the best shows from partners such as Max to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Scavengers Reign), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Max by incorporating country-specific trend and market demand factors for all markets including the United States. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including . Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Scavengers Reign, including those that have not even been released. Appeal to your target markets, including the United States, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Max‘s Scavengers Reign is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Max and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Scavengers Reign, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. ), using our globally standardized Demand Expressions® metric.
This page has been amended on Nov. 28, 2023, 1 p.m. PST using tv demand analytics from Parrot Analytics for Scavengers Reign in the United States. We provide our partners with deep media industry expertise to help them drive better and more informed content partnership strategies. Contact us today to find out more.