The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding the demand for a show like "School of Rock" is crucial when making decisions about content acquisition, distribution, programming, and content valuation. Parrot Analytics’ demand data can provide valuable insights into the performance of a show like "School of Rock" across different markets and over different time frames.
For instance, we can see that "School of Rock" has a demand of 7.2 times the average show in the United States over the last 30 days and has been increasing recently. The show has also moved up in rank by 247 spots during February, which is an indication of its growing popularity. Such demand data can be used to make better-informed content acquisition decisions and to determine the content's current value and future potential.
Additionally, "School of Rock" has a high percentile rank in the music genre, which means it has higher demand than 94.1% of all music titles in the United States. This is valuable information that could be used to inform programming decisions for music-related content.
Demand data can also be used to identify other titles that fans of "School of Rock" like. This information could be valuable in acquiring new content or in creating tailored programming that targets fans of "School of Rock".
Moreover, comparing the performance of "School of Rock" over different time frames can reveal some interesting trends. For example, although its peak demand was 11.5 times the title average over the entire year, it peaked at 8.7 times the title average in the last 30 days, indicating an increased popularity in the show. Such insights can be used to make better-informed decisions about content valuation.
Finally, examining the top 10 global markets where "School of Rock" is most in-demand over the last 30 days shows that the show outperforms the demand of the average TV show (1x) in all these markets, with the United States being the number one market globally. Such market-specific demand data can inform distribution and content acquisition decisions and also highlight opportunities to expand the show's reach.
In conclusion, Parrot Analytics' demand data provides a valuable tool for entertainment executives to make more informed decisions about content acquisition, distribution, programming, and content valuation. By understanding the demand for a show like "School of Rock," executives can make better-informed decisions about their content strategy and create more engaging and successful content.
This is School Of Rock's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well School Of Rock travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Nickelodeon and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for School Of Rock, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Musical Comedy), using our globally standardized Demand Expressions® metric.
This page has been updated on March 28, 2024, 4:32 p.m. PST using global tv demand data from Parrot Analytics for School Of Rock in the United States. We provide our partners with meaningful content capabilities to help them drive better and more informed content advertising strategies. Contact us today to find out more.