The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Incorporating demand data into your content decisions can provide you with valuable insights to make more informed decisions. For example, in the case of the animated series "Scooby-doo, Where Are You!", the demand data is indicating strong audience interest, providing insight to executives that there is a substantial interest and potential audience for this show.
Content Valuation:
Using demand data, one can calculate the economic value of any title, to any platform, in any region. In the case of "Scooby-doo, Where Are You!", demand data indicates that it had 16.5 times the audience demand of an average show during the last 30 days in the United States. This is an outstanding figure, meaning that this show has truly exceptional demand. Content valuation can help make informed decisions on how much to spend on content acquisition, and can also assist in extracting value from older titles.
Supply and demand:
Demand data can help you understand the gaps within the market. For example, one can examine the top 10 global markets where "Scooby-doo, Where Are You!" is most in-demand, understanding the regional differences in demand and anticipating trends in the market. This information can be especially valuable to content distributors.
Franchisability:
The success of a show can lead to the exploration of spin-offs or franchises. The demand data for "Scooby-Doo, Where Are You!" is indicating that it has a good potential for franchisability. This could indicate that there could be additional revenue streams for executives associated with the show.
Momentum:
An increased pace of growth for a particular show can indicate that there is increased audience engagement. Demand for "Scooby-Doo, Where Are You!" spiked in late March 2024, suggesting a renewed interest in the show among audiences.
Longevity:
The measure of how well audience demand is maintained over time is called longevity. The demand data for "Scooby-Doo, Where Are You!" is indicating that it has exceptional longevity. This can provide executives with information on which titles are likely to remain valuable assets in their content libraries for longer periods, which can justify the cost to acquire them.
In conclusion, demand data can be an essential tool for executives looking to make informed decisions on content valuation, supply and demand trends, franchisability, momentum, and longevity. By utilizing demand data, executives can identify trends in the market, increase audience engagement, and extract more significant value from their content portfolios. In the case of "Scooby-doo, Where Are You!", the strong demand suggests that it has significant potential for executives to leverage as an asset for their platform.
This is Scooby-doo, Where Are You!'s home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Scooby-doo, Where Are You! travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular CBS‘s Scooby-doo, Where Are You! is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for CBS and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Scooby-doo, Where Are You!, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Cartoon), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 22, 2024, 2:02 p.m. PST using tv demand datasets from Parrot Analytics for Scooby-doo, Where Are You! in the United States. We provide our partners with extensive TV series capabilities to help them drive better and more informed content marketing strategies. Contact us today to find out more.