The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Do you want to make data-driven decisions for content acquisition, distribution or programming? Look no further than demand data insights from Parrot Analytics. Take, for example, the case of "Scream," the popular horror TV series adaptation of the hit movie franchise by MTV and the Weinstein brothers. By examining demand data for March 2024 in the United States, we can highlight how Parrot Analytics' demand analytics can help entertainment executives make more informed content decisions.
Content valuation: Have you ever wondered how much a TV show might be worth? With Parrot Analytics' demand-based economic valuation system, executives can unearth the dollar value contribution of any title to any platform in any region. For "Scream," demand data is impressive, with 10.6 times the audience demand of the average show in the United States over the last 30 days. By analyzing how the show's demand compares across other metrics, executives can estimate how valuable "Scream" might be to their platform or network.
Subscriber Retention & Acquisition: Given that retaining existing subscribers and attracting new ones is a key goal for SVOD platforms or pay TV networks, insights into viewer behavior and preferences can prove incredibly useful. With "Scream," Parrot Analytics has identified which other show titles fans of the show typically enjoy watching too. Executives can use this knowledge to help them determine which titles to acquire or produce, which gives consumers extra motivation to stay tuned. Using demand modeling, executives can also see trends to determine viewer attraction and make pricing and release strategy decisions. By acting on these insights, executives can motivate viewers to stick with their platform instead of switching to another.
International Distribution: In terms of international distribution, travelability is a crucial metric that determines a show's international appeal relative to its home market. In the case of "Scream," it has good travelability, with the show performing well globally and above the average show's demand in each of its top international markets. Parrot Analytics' demand data can help executives decide which shows to distribute globally, optimize their content library, and align each title with an appropriate platform or network.
Content Optimization: With Parrot Analytics' demand insights, executives can learn which elements of current content fans enjoy the most and use that knowledge to optimize forthcoming productions. In the case of "Scream," data analysis reveals that demand spiked in late March 2024 in the United States, highlighting a need for optimization to lock in those viewers and capitalize on the show momentum.
Ultimately, Parrot Analytics' demand data can help entertainment executives not only make more informed content decisions but also save significant costs and resources, increase audience engagement, and foster business growth. The use cases above demonstrate how executives can use demand data in various contexts, such as content valuation, subscriber retention, international distribution, and content optimization to make content decisions that align with their business objectives.
This is Scream's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Scream travels internationally.
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Capture more value from content opportunities in the United States as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Horror genre and assess the strengths and weakness of the competition’s content e.g. MTV, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for the United States. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Scream.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Horror. Using audience demand data, explore markets such as the United States to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Scream from partners like MTV.
Studios in the United States are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Horror) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Scream? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as the United States, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as MTV to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in the United States. Contact us now to leverage a return-focused selection criteria for title acquisition from MTV by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Scream. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as MTV to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Scream), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Horror genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as MTV by incorporating country-specific trend and market demand factors for all markets including the United States. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Horror. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Scream, including those that have not even been released. Appeal to your target markets, including the United States, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular MTV‘s Scream is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Over the last 7 days, people who watch Scream also watch:
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for MTV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Scream, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Suspense Horror), using our globally standardized Demand Expressions® metric.
This page has been altered on April 22, 2024, 2:04 p.m. PST using television demand metrics from Parrot Analytics for Scream in the United States. We provide our partners with essential content workflows to help them drive better and more informed content partnership strategies. Contact us today to find out more.
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