The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
With the help of the demand data presented, entertainment executives can make more informed content-related decisions. Firstly, executives can use the demand data to evaluate the value of the show, which is important if they are considering acquiring or programming the show for their platform. Demand data reveals the show's audience demand, which can be used to value the show against the average title or against other titles in the same genre. For instance, in March 2024, "Scream Queens" had 5.7 times the audience demand of the average show in the United States, which puts it in the 92.6th percentile in the comedy genre. Furthermore, comparing its demand over the last 30 days to its peak demand over the previous year shows that the show has increased in popularity, which could be useful for SVOD platforms, TV series financing companies, entertainment talent agencies, and studios when considering future investments.
Secondly, executives can use the demand data to help decide on a show's distribution strategy. For example, if the show is popular in other countries, they may consider acquiring the show for their platform, investing in a localized production of the show, or licensing the show for distribution in the local market. Travelability and reach dimensions of the Parrot Pulse can help with such decisions. In the case of "Scream Queens," its worldwide demand is good, indicating that it has potential in other markets. The United States and Brazil are the top two markets globally for the show, with the show performing well above the average title in these markets.
Thirdly, the demand data can aid the platforms to decide which titles to acquire or program to meet their content strategy goals. Executives can use the demand data to identify which genres are popular, as well as identify shows and talent which are popular with their target audience. They can also use the demand data to uncover content that is under-monetized and find new opportunity markets for content distribution. Such insight can be particularly useful for linear networks or pay TV networks who rely on ad revenues and need to identify shows with the most significant commercial appeal.
Fourthly, entertainment executives can use demand data for programming decisions. For example, executives can use the demand data to decide whether to renew "Scream Queens" for another season, and which time slot to place the show in to maximize its audience impact. Additionally, executives can use the demand data to unveil which shows attract a large and dedicated fandom or appeal to a broader range of audience who could become new subscribers.
Lastly, demand data also informs pre-release marketing and post-release marketing decisions. For example, executives can use the data to optimize the marketing campaign ahead of the premiere of "Scream Queens" or to create a tailored marketing message that resonates with the show's audience after it has premiered.
In conclusion, demand data is a vital tool for entertainment executives as it helps them make informed decisions when it comes to determining a show's value, understanding audience tastes and preferences, and making decisions on content acquisition, content distribution, programming, and marketing. Parrot Analytics, through its content valuation system and Parrot Pulse platform, provides this crucial data for executives to make informed decisions.
This is Scream Queens's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Scream Queens travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular FOX‘s Scream Queens is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FOX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Scream Queens, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Comedy Horror), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 22, 2024, 2 p.m. PST using global tv demand metrics from Parrot Analytics for Scream Queens in the United States. We provide our partners with meaningful television insight to help them drive better and more informed content marketing strategies. Contact us today to find out more.