The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you're a TV executive, you want to have a good understanding of how your content is performing. With Parrot Analytics' demand data analysis, you can make informed decisions about your content, acquisition, distribution, or programming strategy. In the case of "Sea Patrol," we can draw several key insights that demonstrate the value of demand data in content valuation:
- Content Valuation: Demand data is an essential component of content valuation. By looking at demand data for "Sea Patrol," we can determine a baseline value for the title. For example, we know that audience demand for "Sea Patrol" in the United States is 5.2 times higher than the average title over the same 30-day period, indicating that this series has significant value.
- Programming Decisions: By examining the top 10 global markets where "Sea Patrol" is most in-demand, we can see that it continues to have good audience demand in the United States and Australia. This suggests that it may be worth continuing to air or distribute the series in these markets. Additionally, knowing that "Sea Patrol" is in-demand globally, with 4.8x higher demand than the average title in the United States, could provide you with confidence that a local adaption or reboot could perform well in these markets.
- Acquisition Decisions: As an entertainment executive, you may be wondering whether "Sea Patrol" is worth acquiring or if it still has staying power following its original run. By examining the show's momentum and longevity metrics, we can see that it has good demand maintenance over time and strong, sustained momentum. This is a positive sign for the show's future adoption on any platform.
- Distribution Decisions: With "Sea Patrol" having strong demand in the United States and other markets, you may consider distributing or licensing it outside of traditional distribution channels. Understanding demand by region can help determine the best platforms to distribute this content on and help optimize potential revenue.
- Programming Decisions: Understanding demand data can help determine a programming strategy that could work best for different regions. For instance, "Sea Patrol" is in the drama genre and ranks in the top 93.7% of shows in that category in the United States. To maximize revenue on your platform in the United States, your programming strategy should prioritize acquiring or producing drama content similar to "Sea Patrol."
In summary, as an entertainment executive, you can leverage Parrot Analytics' demand data to make better content, acquisition, distribution, or programming decisions. By evaluating "Sea Patrol," we see that demand data can provide insights into content valuation, programming, acquisition, distribution, and more. Harnessing the knowledge that demand data offers can provide you with the tools to make informed, data-driven decisions that have the potential to improve your bottom line.
Sea Patrol's travelability to the United States in the last 30 days is 248%, which means that the audience demand for Sea Patrol is 248% of the demand in its country of origin, Australia. Click through to another market to discover how well Sea Patrol travels internationally.
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Studios in the United States are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Drama) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
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Acquire the best shows from partners such as Nine Network to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Sea Patrol), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Nine Network by incorporating country-specific trend and market demand factors for all markets including the United States. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Sea Patrol, including those that have not even been released. Appeal to your target markets, including the United States, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Nine Network‘s Sea Patrol is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Nine Network and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Sea Patrol, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 22, 2024, 2:01 p.m. PST using television demand content from Parrot Analytics for Sea Patrol in the United States. We provide our partners with meaningful SVOD competencies to help them drive better and more informed content partnership strategies. Contact us today to find out more.