The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, it is important to make informed decisions around content valuation, acquisition, distribution, and programming. Demand data can provide valuable insights to help executive teams to evaluate the performance and potential of their content. A good example of how to use demand data to make executives better informed is by analyzing the hit show, "Selling Sunset," in the USA in March 2024.
Content Valuation: In using content valuation, television executives can leverage demand data to determine the value of the content library to a streaming platform over time. Parrot Analytics' content valuation system is based on demand data and reveals the dollar value contribution of any title, to any platform, in any region. By analyzing Selling Sunset's past 30 and 90 day demand data, it is clear that the show maintains a strong demand in the reality genre. Executives can use this information to assess the value of exclusivity, assess the ability of the series to drive subscriptions and mitigate churn, and to calculate the sustainable ROI for a particular title.
Acquisitions: To answer questions concerning supply and demand, executives can use demand data to identify shows or genres that exhibit opportunities to acquire. Through comparative analysis, executives can compare the demand for "Selling Sunset" in contrast to similar shows in the market, and further identify potential streams of revenue from similar types of programming.
Programming: The momentum of a show is especially important for television executives. By measuring the pace of growth over a specific period, executives can decide on the continuation of a show or if it can lead to spin-off opportunities. In the case of "Selling Sunset," the show has maintained outstanding momentum, meaning the show remains fresh and engaging in the minds of the audience. Understanding this data, executives can make informed decisions on scheduling, promotion, or new contents around the show.
Distribution: Deciding which platforms to target is essential in the distribution of content. By analyzing "Selling Sunset," executives can uncover opportunities to expand the markets, monetize IP, and optimize marketing through the Parrot Pulse across six dimensions - travelability, longevity, momentum, franchisability, and reach.
Audience Retention and Acquisition: By understanding the tastes of the audience, executives can make informed decisions on which TV shows or partners can help to acquire or retain subscribers. Audience demand data can also help to optimize pricing and the corresponding release strategy for the series, answering essential questions such as what type(s) of content exhibit the most opportunities to produce or acquire.
Overall, demand data provides insights on how to assess value when it comes to content, make informed executive decisions on programming, and create a sustainable business model that grows with the audience's need. By examining the example of "Selling Sunset," executives can use demand data to assess the performance of their content and make informed business decisions.
This is Selling Sunset's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Selling Sunset travels internationally.
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Acquire the best shows from partners such as Netflix to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Selling Sunset), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Reality genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Netflix by incorporating country-specific trend and market demand factors for all markets including the United States. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Selling Sunset is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Selling Sunset, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Property Reality), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 18, 2024, 2:03 p.m. PST using global tv demand analytics from Parrot Analytics for Selling Sunset in the United States. We provide our partners with essential television industry expertise to help them drive better and more informed content sales strategies. Contact us today to find out more.