The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can use demand data to inform your content decisions. "Sesame Street" provides an excellent example of this. In October 2023, it had 49.8 times the audience demand of the average show in the United States, and only 0.2% of all TV shows have this level of demand. Its demand has been increasing recently, with audience demand for the show increasing by 28.4% during October alone. By examining the top 10 global markets where "Sesame Street" is most in-demand over the last 30 days, we find that this TV series outperforms the demand of the average TV show (1x) in each of these markets.
Using demand data can also help inform content valuation. Parrot Analytics' content valuation system leverages demand data to reveal the dollar value contribution of any title, to any platform, in any region. You can determine how much to spend on content, estimate a TV series' ability to drive subscriptions or mitigate churn, calculate the ROI a specific title will bring for any given platform, and assess the value of exclusivity.
Demand data can also aid in acquisition decisions, such as identifying which shows fans of "Sesame Street" also like, including "PAW Patrol", "The Amazing World Of Gumball", "Bluey", "LEGO Ninjago: Masters Of Spinjitzu", "Mickey Mouse Clubhouse", "The Wild Thornberrys", "Spongebob Squarepants", "Stillwater", and "Puffin Rock". This insight would be useful when considering acquiring or producing similar content.
Demand data can also be used to inform distribution decisions. Parrot Analytics' content valuation system allows you to calculate the platform-specific marginal revenue contribution, estimate the value of a content library to a platform over time, and assess a TV series' ability to drive subscriptions and mitigate churn. Additionally, you can discover new opportunity markets for content distribution and show demand for a series that is growing.
Finally, demand data can inform programming decisions by answering questions like, which shows are most popular in a given market, how can an upcoming production be optimized for success, how effective is a marketing campaign around a show, what catalog content should be acquired to increase engagement and retain customers, and what is the best release strategy for content. By examining how "Sesame Street" is performing across six dimensions in Parrot Analytics' independent measure of global performance, the Parrot Pulse, you can also understand how well the show is maintaining audience demand over time, the pace of its growth, and its spin-off potential.
Therefore, using demand data can give you invaluable insights into audience preferences and demand for specific titles, which can inform your content, acquisition, distribution, and programming decisions. Content valuation can also be used to determine the dollar value contribution of any title, to any platform, in any region. Ultimately, by leveraging demand data, you can make more informed decisions that drive growth.
This is Sesame Street's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Sesame Street travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular PBS‘s Sesame Street is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Over the last 7 days, people who watch Sesame Street also watch:
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for PBS and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Sesame Street, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Pre-school), using our globally standardized Demand Expressions® metric.
This page has been modified on Nov. 29, 2023, 1 p.m. PST using global tv demand metrics from Parrot Analytics for Sesame Street in the United States. We provide our partners with meaningful SVOD workflows to help them drive better and more informed content distribution strategies. Contact us today to find out more.
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