The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding the audience demand for a particular TV series like "Sex Education" is crucial in making informed content, acquisition, distribution, or programming decisions. This can be achieved through Parrot Analytics' demand data that enables decision-makers to make informed decisions.
One way of using demand data is through content valuation, which can help answer fundamental questions such as how much a series is worth, how it performs in terms of acquisition-driving or churn-reducing titles, and how exclusivity affects its value. Parrot Analytics' content valuation system uses global content demand and supply to reveal the dollar value contribution of any title to any platform in any region.
Another way is by leveraging demand data to quantify the platform-specific marginal revenue contribution of a specific title and how it drives engagement across the rest of the catalog. This kind of data helps a TV executive determine how much to spend on content, assess a TV series' ability to drive subscriptions, and assess the platform and network fit.
Demand data also powers scalable concept testing, enabling TV executives to learn more about their audience's preferences, which elements of existing content they like the most, and how upcoming productions can be optimized for success.
Moreover, demand data can inform decisions concerning supply and demand, helping TV executives know what type(s) of content are exhibiting an opportunity to acquire or produce. It can also help determine the best release strategy and pricing for a particular TV series.
To make informed content decisions, demand data powers competitive benchmarking, which compares a TV series against other titles available in the market, and pre-release marketing, which helps TV executives optimize their marketing campaign ahead of a premiere.
In the context of "Sex Education," understanding the show's audience demand in various regions, its peak demand, momentum, longevity, and travelability are crucial factors for decision-making. For example, in October 2023, "Sex Education" had an outstanding demand of 25.2 times the average show in the United States over the last 30 days. Moreover, the show's reach across various markets such as France, Russia, India, and Spain was outstanding.
By using demand data, TV executives can make more informed content, acquisition, distribution, and programming decisions that maximize the show's profitability. They can use this data to find out the show's audience preferences, what type of content is in demand, and which markets to target for distribution. TV executives can also use the data to determine the best release strategy, pricing, and pre-release marketing campaigns.
Sex Education's travelability to the United States in the last 30 days is 78%, which means that the audience demand for Sex Education is 78% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well Sex Education travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Sex Education is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Over the last 7 days, people who watch Sex Education also watch:
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Sex Education, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Comedy Drama), using our globally standardized Demand Expressions® metric.
This page has been modified on Nov. 29, 2023, 1:03 p.m. PST using analytics from Parrot Analytics for Sex Education in the United States. We provide our partners with extensive OTT competencies to help them drive better and more informed content advertising strategies. Contact us today to find out more.
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