The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For entertainment executives looking to make more informed decisions, Parrot Analytics' demand data provides valuable insights into audience behavior. Take for example "Sex Education," which has been highly demanded across the United States over the last 30 days. Using demand data, in conjunction with ratings and other sources of data, entertainment decision-makers can derive insights to guide content valuation, acquisition, distribution, and programming decisions.
For content valuation, Parrot Analytics' content valuation system calculates a title's dollar value contribution to a platform by analyzing global content demand and supply. This means that executives can use demand data to understand how much a show is worth to their platform, how to value their library of content over time, and the baseline value of a title.
When it comes to programming and acquisition decisions, demand data can help executives determine which titles to prioritize and which genres of content to focus on to attract new subscribers to their SVOD service. With "Sex Education" performing well in the romance genre, this suggests a continued focus on this genre could be beneficial for the platform.
Furthermore, demand data provides executives with the opportunity to consider the travelability of content, how much the show resonates with viewers in other global markets. "Sex Education" has shown exceptional demand in both the United States and the UK, which showcases its travelability and ability to resonate with audiences across different markets.
Using demand data to analyze the longevity and momentum of a show provides executives with valuable insights into how well audience demand is maintained over time. In the case of "Sex Education," its momentum has been consistent, but there has been a decrease in demand in the United States over the last 30 days.
Finally, demand data can be used by entertainment decision-makers to inform their marketing strategy and to uncover under-monetized titles. By examining the top ten global markets where "Sex Education" is most in-demand over the last 30 days, executives can identify where to invest marketing spend to maximize future content investments and monetize underperforming shows.
In conclusion, incorporating demand data into decision-making processes can be invaluable for entertainment executives. By leveraging Parrot Analytics' content valuation system and analyzing demand data, executives can make more informed content, acquisition, distribution, and programming decisions that can help drive audience engagement, maintain and increase subscriber numbers, and boost revenue growth.
Sex Education's travelability to the United States in the last 30 days is 90%, which means that the audience demand for Sex Education is 90% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well Sex Education travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Sex Education, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Comedy Drama), using our globally standardized Demand Expressions® metric.
This page has been refreshed on March 29, 2024, 7:41 a.m. PST using tv demand content analytics from Parrot Analytics for Sex Education in the United States. We provide our partners with far-reaching subscription-video-on-demand insight to help them drive better and more informed content partnership strategies. Contact us today to find out more.