The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, it is important to make informed decisions when it comes to acquiring, distributing, and producing content. Fortunately, demand data can provide valuable insights that can help inform these decision-making processes.
For example, let's take a look at "Sex/Life" and how demand data can be used to understand its performance in the United States during March 2024. According to Parrot Analytics, "Sex/Life" had 3.1 times the audience demand of the average show in the United States over the last 30 days, indicating good demand. This is higher than 94.6% of all romance titles in the United States, which demonstrates strong performance in its genre.
Examining further, we see that "Sex/Life" achieved the peak rank of #2123 in the United States, dropping 319 spots during March. Although audience demand for the show has decreased in the United States by 14.6% in March, demand spiked towards the end of the month. The Parrot Pulse shows that the show has good worldwide audience demand across all platforms, good longevity, outstanding momentum, and good reach. However, its travelability is only okay and its franchisability is okay as well.
Another valuable insight that can be gleaned from "Sex/Life's" performance using demand data is the top 10 global markets where it is most in-demand. With Russia being #1 and the United States following close behind, these two markets have demonstrated strong audience interest in the show. Other markets like India, Ukraine, and South Africa also have good demand for the show. Understanding which regions are demonstrating high demand for a particular show can help inform distribution strategies.
When it comes to content valuation, demand data can also provide valuable insights into how much a show is worth and its ROI potential. By using demand to quantify a show's platform-specific marginal revenue contribution and how it drives engagement, TV executives can calculate the return on investment a specific title will bring for any given platform. Similarly, understanding the ability of a TV series to drive subscriptions and mitigate churn can also inform content valuation and strategic decision-making.
In conclusion, demand data can provide valuable insights to TV executives across a range of topics, from understanding performance and audience interest to content valuation and strategy. In the case of "Sex/Life," demand data can help executives better understand the show's performance in the United States and around the world, which can inform decisions around distribution, valuation, and programming.
This is Sex/Life's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Sex/Life travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Sex/Life is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Sex/Life, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Romantic Drama), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 22, 2024, 2:02 p.m. PST using global demand datasets from Parrot Analytics for Sex/Life in the United States. We provide our partners with comprehensive media industry insight to help them drive better and more informed content advertising strategies. Contact us today to find out more.