The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Parrot Analytics’ demand-driven insights provide valuable guidance to assist entertainment executives in making informed content, acquisition, distribution, and programming decisions. Using the demand data for "Shark" in the United States, we can demonstrate how entertainment executives can leverage demand data to derive intelligence that can influence the decision-making process.
Content Valuation:
Entertainment executives need to estimate a TV series' worth if they wish to acquire, produce, or distribute content. Using Parrot Analytics' content valuation system can help answer questions. For example, "how much is "Shark" worth to another streaming platform?" This system is driven by global content demand and supply and can reveal the dollar value contribution of any title, in any region, and on any platform.
Programming Decisions:
By examining the demand data for "Shark” we find that audience demand for the show has been decreasing in the United States by 30.5% in February. While the demand data for this show remains good, this decrease may indicate an eventual drop in demand, which would inform programming decisions necessary to maintain the current audience and attract new viewers.
Understanding Genre:
Knowing what genre and sub-genre your show is in helps to tailor it for your target audience. In February, "Shark" ranks at the 96.7th percentile in the documentary genre in the United States. Entertainment executives looking to produce, distribute, or acquire shows in this genre can use this information to make informed decisions about which types of programs are popular.
Global Appeal:
Understanding a show's global appeal is critical from a distribution perspective. By examining the top 10 global markets where "Shark" is most in-demand over the last 30 days, we discover that this TV series outperforms the demand of the average TV show (1x) in each of these markets. "Shark" achieved good audience demand of 2.0x in the United States, which may prompt entertainment executives to focus on marketing this series both domestically and internationally.
Franchise Potential:
Entertainment executives can monetize TV shows through spin-offs or franchises, and "Shark"'s franchisability has been rated okay by Parrot Analytics' global pulse assessment. An in-depth franchise analysis can provide executives with information about which IP will likely perform well in spin-offs or franchising.
Overall, leveraging Parrot Analytics' demand data and tools like content valuation systems, studios, content distributors, and TV production companies can effectively make data-driven content acquisition, distribution, and programming decisions.
This is Shark's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Shark travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular CBS‘s Shark is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for CBS and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Shark, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Legal Drama), using our globally standardized Demand Expressions® metric.
This page has been renewed on March 28, 2024, 3:03 p.m. PST using tv demand datasets from Parrot Analytics for Shark in the United States. We provide our partners with valuable OTT know-how to help them drive better and more informed content licensing strategies. Contact us today to find out more.