The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive working in an OTT platform, your main priority is to understand what makes a show appealing to your audience. Content valuation is essential to making informed acquisition decisions in a highly competitive market. Parrot Analytics' demand data can be used to provide insights on how viewers feel about a show like "She-Hulk: Attorney At Law".
Firstly, we can look at the show's outstanding performance in audience demand in the United States. Compared to the average show in the country, the demand for this show is 10.6 times higher, which indicates that it is resonating strongly with viewers. Furthermore, the show's relative demand in its genre is in the 97.2th percentile, which suggests that it is a standout title in its category. Using this information, you can make more informed content decisions by investing more resources and marketing efforts into this show.
You can also use demand data to understand the show's thematic connections with other titles that the audience enjoys. According to the data, fans of "She-Hulk: Attorney At Law" also like shows such as "Rick And Morty", "Loki", and "The Mandalorian". Knowing this can help you make more informed acquisition decisions and help you diversify your platform’s library with content that resonates with your current audience.
Another insight that can be gained from demand data is the show's performance over time. The demand for "She-Hulk: Attorney At Law" has decreased by 12.1% in March, but the data still suggests that its performance is outstanding. The Parrot Pulse, an independent measure of the show's global performance, reports that the show has strong travelability and reach, which means that it has the potential to become a successful international title. Additionally, the show’s momentum is good, meaning it is growing at a healthy pace, and its longevity suggests that it will maintain this strong demand over time.
It's also important to examine how "She-Hulk: Attorney At Law" performs in different markets and how its demand changes globally. The data shows that the show outperforms the average TV show (1x) in each of the top 10 global markets where it's most in-demand. In its highest performing market, China, the demand for the show is 10.6x the average TV show. Using this information, an entertainment executive may want to allocate more resources into promoting the show in China to increase its popularity and capitalize on the opportunity.
Lastly, compared to its demand levels over the last 90 days, the show's demand has been decreasing recently. As an entertainment executive, this should be a consideration when determining whether to renew the series for another season or not.
Overall, demand data allows entertainment executives to make data-driven, informed decisions concerning content valuation and investment, strategic distribution, programming decisions, and more. By examining the demand for "She-Hulk: Attorney At Law", executives can gain an understanding of what makes the show popular and how it resonates with viewers. This valuable insight can be translated into making more informed content decisions and acquiring titles that improve the company's overall content portfolio.
This is She-Hulk: Attorney At Law's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well She-Hulk: Attorney At Law travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Disney+‘s She-Hulk: Attorney At Law is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for She-Hulk: Attorney At Law, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Superhero Series), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 22, 2024, 2:04 p.m. PST using global television demand data from Parrot Analytics for She-Hulk: Attorney At Law in the United States. We provide our partners with comprehensive television series workflows to help them drive better and more informed content sales strategies. Contact us today to find out more.