The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, you are tasked to make informed decisions about the content acquisition, distribution, and programming of your platform. Demand data can provide valuable insights into audience preferences and behavior, which you can use to make informed decisions. For instance, you can use demand data to identify which titles are worth investing in and which genres are currently popular with audiences in your market.
Using the recent analysis of "Shokei Shoujo No Virgin Road" in the United States for March 2024, we can find some insights into how demand data can be leveraged for strategic business decisions:
1. Content Valuation: You can use demand data in content valuation to determine the overall dollar value contribution of any title to any platform in any region. By examining the demand data of "Shokei Shoujo No Virgin Road" in the United States, you can estimate the show's worth and determine how much you should spend on its distribution and marketing.
2. Franchisability: Demand data can be used to gauge the potential of a show to become a successful franchise by examining audience behavior, demographics, and market trends. By analyzing "Shokei Shoujo No Virgin Road" in conjunction with its affinity shows, you can determine which properties are closely aligned with the show's premise and develop a franchising strategy.
3. Momentum: Demand data can be used to gauge the momentum of a show by looking at its pace of growth and comparing it to other titles. By looking at the demand data of "Shokei Shoujo No Virgin Road" over time, you can measure its momentum and evaluate the effectiveness of your marketing campaigns.
4. Longevity: Demand data can be used to assess the longevity of a show by looking at its ability to maintain audience demand over time. By examining the demand data of "Shokei Shoujo No Virgin Road" over a period of time, you can determine its ability to last and whether it is worth investing in sequels or spin-offs.
5. Travelability: Demand data can be used to assess the international market potential of a show by examining its demand in various regions. By comparing the demand data of "Shokei Shoujo No Virgin Road" across different countries, you can determine where the show is most popular and whether it has a global appeal.
Using demand data can also help you answer questions such as which titles to acquire, which titles to produce, how to optimize the release strategy and pricing, which titles are under-monetized, how to retain and attract subscribers, and which platforms are best suited for the distribution of your content.
In conclusion, demand data can provide valuable insights into audience preferences and behavior, which you can use to make strategic business decisions about content acquisition, distribution, and programming. By examining the demand data of "Shokei Shoujo No Virgin Road" in the United States for March 2024, we have demonstrated how demand data can be leveraged to make informed content decisions related to franchisability, momentum, longevity, travelability, and content valuation.
Shokei Shoujo No Virgin Road (処刑少女の生きる道〈バージンロード〉)'s travelability to the United States in the last 30 days is 40%, which means that the audience demand for Shokei Shoujo No Virgin Road (処刑少女の生きる道〈バージンロード〉) is 40% of the demand in its country of origin, Japan. Click through to another market to discover how well Shokei Shoujo No Virgin Road (処刑少女の生きる道〈バージンロード〉) travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Tokyo MX‘s Shokei Shoujo No Virgin Road (処刑少女の生きる道〈バージンロード〉) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Tokyo MX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Shokei Shoujo No Virgin Road (処刑少女の生きる道〈バージンロード〉), for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 22, 2024, 2 p.m. PST using tv demand content analytics from Parrot Analytics for Shokei Shoujo No Virgin Road (処刑少女の生きる道〈バージンロード〉) in the United States. We provide our partners with far-reaching media industry capabilities to help them drive better and more informed content investment strategies. Contact us today to find out more.