The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you understand the importance of using data to make informed decisions about content. In this article, we will explore how demand data for the TV show "Shooter" can assist you in your content-related decision making.
Content Valuation: Using Demand Data to Assess the Show's Value
"Shooter" has a demand 4.1 times that of the average show in the United States over the last 30 days. This high demand can indicate that the show may be worth a higher price for acquisition or may have more value as part of a content library for an SVOD service. Additionally, Parrot Analytics' content valuation system can determine the contribution of any title to any platform in any region using global content demand and supply data. Demand data can help in understanding how much platforms could make from that particular title's acquisition, which can ultimately determine the real value of the content.
Acquisition Decisions: Using Demand Data to Determine Whether to Purchase or Invest in a Show
With such high audience demand, "Shooter" appears to be a good acquisition choice, having 8.6% more demand than most shows. However, the recent decrease in demand or ranking shift on a rolling year basis suggests that this show may be losing its hold on fans and potentially impacting its desirability in acquiring it on the platform. Therefore, assessing a show's demand data over time can indicate whether it represents a good acquisition choice for any particular platform.
Distribution Decisions: Using Demand Data to Evaluate the Audience Appeal of Regional Markets
"Shooter" has higher demand than 92.3% of all drama titles in the United States, and it has an excellent momentum and reach. Nonetheless, it is important to understand the show's regional popularity, as it may help decide which markets would be best-suited for distribution. That said, examining the top 10 global markets in which "Shooter" is most in-demand over the last 30 days reveals that the TV series outperforms the average TV show (1x) in each market, and China is currently "Shooter"'s number one market on a global scale. Therefore, understanding the regional popularity of the show through demand data helps decide which markets would be best for distribution.
Programming Decisions: Using Demand Data to Optimize Release Strategy, Pricing, Marketing Campaigns, and More
Demand data can provide key insights into audience behavior, interests, and preferences, which are vital for programming decisions. In this case, understanding the show's global audience demand over time could inform decisions about future seasons, spin-offs or feature films. Additionally, the quantification of engagement over time, as measured by Parrot Analytics' longevity, could inform content programming. For "Shooter", its Pulse shows that its longevity is outstanding, which indicates that the audience demand is maintained over time. By examining which shows "Shooter" fans also enjoy, as in the case of "Young Sheldon", "The Blacklist", and "The Good Doctor", content decisions can be informed on programming similar genres that might appeal to the same interested audience. Finally, by examining the demand data over time, especially the spikes as of late February 2024 for the United States, it would be possible to create an optimal release strategy for the content, with attractive pricing and an optimized marketing campaign ahead of the premiere.
Conclusion
In conclusion, utilizing demand data can help entertainment executives in all sectors make more informed acquisition, content valuation, distribution, and programming decisions. With demand data, executives can gain valuable insights into audience preferences, engagement, and behavior, enabling them to identify hidden opportunities, optimize pricing strategies, and minimize the risks of content investments. Ultimately, understanding the audience from a demand standpoint provides a clear view of how they will react to content. Companies can then make decisions based on data to create a content development strategy, which is not only logical but, more importantly, effective.
This is Shooter's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Shooter travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for usa network and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Shooter, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Action Thriller), using our globally standardized Demand Expressions® metric.
This page has been enhanced on March 18, 2024, 12:47 p.m. PST using global television demand metrics from Parrot Analytics for Shooter in the United States. We provide our partners with far-reaching OTT expertise to help them drive better and more informed content investment strategies. Contact us today to find out more.