The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you constantly face the challenge of making informed decisions about the content you acquire, distribute, and produce. You must ensure that the content is appealing to your target audience, that it aligns with your business objectives, and that it drives success for your platform. This is where demand data can be extremely valuable.
Let's take the example of "Shrinking" and see how demand data can inform some of those key decisions. Firstly, by examining the demand for the show in the United States over the last 30 days, you can see that it has been outstanding, with 12.2 times the audience demand of the average show. Only 2.7% of TV shows achieve this level of demand, so this indicates that the show is resonating strongly with its audience.
However, it's important not just to look at the present but also to consider the trend of the demand over time. The data shows that although "Shrinking" had demand 12.7 times the average over the last 90 days, demand has been decreasing recently. As an executive, this information would prompt you to investigate further and determine the causes of this decrease in demand.
Digging deeper into the genre performance of the show, you would also want to know that "Shrinking" ranks at the 97.7th percentile in the drama genre overall, indicating its high demand relative to other drama titles. This knowledge can help you to better target and position the show to your audience.
Understanding audience preferences and behavior can inform your programming decisions. Through the show's fans' favorite show list, you can see that "Ted Lasso," "The Last Of Us," "Ahsoka," and "Succession" are all popular titles similar to "Shrinking," which may give you some ideas about what type of programming could work well on your platform.
Furthermore, looking at the show's demand performance in different markets can help you make informed acquisition and distribution decisions. In Russia, for instance, "Shrinking" achieved outstanding audience demand 12.7 times the average, indicating the potential to be a strong performer in that region. Similarly, for the other markets such as Germany, Israel, Ukraine and the Netherlands, demand is outstanding. As such, you could prioritize acquiring or distributing the show in these regions to maximize its potential.
Finally, you can use demand data to inform content valuation, particularly when the value of a title to a platform is based on the platform-specific marginal revenue contribution. By understanding how demand drives engagement across the rest of the catalog, you can determine the true value of the content you are considering acquiring or producing and ensure that you make informed investment decisions.
In conclusion, by leveraging demand data for shows such as "Shrinking," entertainment executives can better evaluate their acquisition, distribution, programming, and content valuation decisions. With greater visibility into audience preferences and behavior, they can make more informed decisions that drive success for their platform.
This is Shrinking's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Shrinking travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Apple TV+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Shrinking, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Comedy Drama), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2:02 p.m. PST using global tv demand metrics from Parrot Analytics for Shrinking in the United States. We provide our partners with deep TV series competencies to help them drive better and more informed content sales strategies. Contact us today to find out more.