The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can use demand data to make more informed decisions about content acquisition, distribution, and programming. For instance, let's take the example of the TV series "Sid The Science Kid," which aired on PBS between 2008 and 2021. Using demand data for this show in the United States in March 2024, we can extract several insights to help executives in their decision-making processes.
Firstly, we can use demand data to perform content valuation. We can determine the dollar value contribution that a show like "Sid The Science Kid" can make to any platform or network in any region. We can also use demand data to estimate how much a specific title is worth to another streaming platform. Furthermore, Parrot Analytics' content valuation system is based on demand data and can reveal the monetary value of any title, which can inform decisions about how much to spend on a particular content.
Secondly, we can use demand data to determine how well the show is performing in terms of audience demand. Demand data provides insights into the popularity of a show relative to other titles within the same genre or across all genres. For "Sid The Science Kid," we can see from the data that it has 2.9 times the audience demand of the average show in the United States over the last 30 days, which is good. Additionally, we can see that "Sid The Science Kid" achieved the peak rank of #2164 in the United States, and it moved up in rank by 1429 spots during March 2024. This information indicates the level of audience engagement with the show in the US.
Thirdly, demand data can help identify niche audiences. With data on which shows audiences are most likely to watch alongside "Sid The Science Kid," executives can identify other potential titles for acquisition or development that share similar fanbases, such as undefined. This information can assist with planning marketing campaigns or programming strategies.
Fourthly, we can use demand data to identify potential new markets for content distribution. By examining the top 10 global markets where "Sid The Science Kid" is currently most in-demand, we can identify other areas where the show may do well. For instance, Trinidad & Tobago, Mexico, India, Brazil, Russia, Nigeria, and Canada all have similar audience demand to the United States. Executives can use this information to identify which regions demand a specific type or genre of programming and make informed decisions about content distribution.
Lastly, we can use demand data to make decisions about renewing a TV series. In the case of "Sid The Science Kid," we can see that its demand in the United States has decreased over the last 30 days. While this show enjoyed good audience demand throughout its run, executives may need to weigh whether its decreasing popularity warrants a renewal. They may consider options such as partnering with other studios to refresh and renew the show's storyline or creating a spin-off that capitalizes on the original show's audience.
In conclusion, demand data enables entertainment executives to identify growth opportunities and minimize risks when making content acquisition, programming, distribution, and renewal decisions. Through Parrot Analytics' system, executives can access valuable insights into audience demand that can inform content valuation and other business decisions. By using demand data to inform their strategic decision-making processes, executives can stay ahead of the competition and create more compelling programming that resonates with audiences.
This is Sid The Science Kid's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Sid The Science Kid travels internationally.
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Acquire the best shows from partners such as PBS to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Sid The Science Kid), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular PBS‘s Sid The Science Kid is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for PBS and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Sid The Science Kid, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. School), using our globally standardized Demand Expressions® metric.
This page has been changed on April 22, 2024, 2:01 p.m. PST using global television demand metrics from Parrot Analytics for Sid The Science Kid in the United States. We provide our partners with deep content know-how to help them drive better and more informed content acquisition strategies. Contact us today to find out more.