The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
The demand data for "Silo" demonstrates how it can be used to support more informed content decisions across various stages of the content lifecycle. For instance, when deciding whether to acquire this show, the television executive can use the demand data to evaluate the potential value of the series to their platform. By calculating its dollar value contribution, it is easier to determine how much they should pay for the series.
Additionally, the executive may want to determine how well the show is resonating with audiences. Using demand data can help them to assess whether the series is under- or over-performing against the market average. In the case of "Silo", it has 21.7 times the audience demand of the average show in the United States over the last 30 days, which would be useful information when making decisions about renewals, extensions, or spin-offs. Furthermore, the show's momentum is exceptional, indicating that the pace of growth is impressive, and supporting the argument for further releases.
Demand data can also be used to inform programming decisions, such as selecting the best time slot or release strategy. For instance, the demand spike for "Silo" in late August 2023 suggests that there may have been some external factor that helped to drive up audience interest in the series. Therefore, it would be wise for the executive to investigate this sudden surge and use that information to schedule its future release accordingly and capitalize on the potential market trend.
Another important factor to consider is the show's travelability, which quantifies its international demand relative to its home market. In the case of "Silo", its exceptional travelability indicates that it has global appeal and the potential for success abroad. This information can guide decisions about international distribution and marketing strategies.
Lastly, the executive might be interested in the show's spin-off potential, referred to as its franchisability. "Silo" has an outstanding franchisability score, which shows the potential for developing spin-off series or other intellectual property. This valuable insight can inform business decisions about licensing or merchandising agreements.
In conclusion, the demand data for "Silo" provides valuable insights that can support content valuation, acquisition, distribution, and programming decisions for the television executive. From assessing dollar values, knowing the show's audience size and trend, identifying travelability, and evaluating franchisability, demand data offers critical information that can drive strategic decisions and help them stay competitive in the ever-evolving entertainment industry.
This is Silo's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Silo travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Apple TV+‘s Silo is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Apple TV+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Silo, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Sci-Fi Drama), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on Sept. 4, 2023, 2:02 p.m. PST using demand content analytics from Parrot Analytics for Silo in the United States. We provide our partners with meaningful SVOD expertise to help them drive better and more informed content investment strategies. Contact us today to find out more.
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