The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, understanding audience demand is an incredibly valuable tool for making informed content decisions. It allows you to quantify the value of your content, making it easier to determine how much to spend on creating or acquiring new content. For instance, with demand data for "Sin Senos Sí Hay Paraíso," we can see that the show has a good level of demand in the United States and an even better demand level in markets like Venezuela and Mexico.
Demand data can also be used to make acquisition decisions because it provides the necessary information on what the target audience is interested in watching. In the case of "Sin Senos Sí Hay Paraíso," we can infer what types of other shows would likely resonate best with the same audience. The list of recommended shows includes a mix of talk shows, crime dramas, and animated comedies, providing insight into the interests of the audience.
Additionally, understanding demand data can help with programming decisions. By analyzing trends in audience demand, a TV executive can determine the best release strategy for their content. For example, we observe that demand for "Sin Senos Sí Hay Paraíso" spiked in late March 2024 in the United States. Knowing this could help executives properly time the promotion of new episodes in conjunction with these changes in demand.
Demand data can also inform distribution decisions. For instance, it can identify which platforms executives should target for distribution, based on demand levels in different regions. Additionally, by comparing the performance of a title over different periods, as we did with "Sin Senos Sí Hay Paraíso," TV executives can determine what content has been most effective in retaining customers, acquiring new ones, and retaining a wider audience base.
Lastly, analyzing demand data can inform content valuation by providing a measurable and quantitative way to assess the worth or value of an individual series or an entire content library. With Parrot Analytics' content valuation tool, TV executives can obtain a better understanding of how much their content is worth and which program benefits are associated with it such as acquisition-driving or churn-reducing of subscribers. By examining how "Sin Senos Sí Hay Paraíso" compares to other TV shows in various regions in terms of its audience demand, we can start to understand the baseline value of this particular title.
This is Sin Senos Sí Hay Paraíso's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Sin Senos Sí Hay Paraíso travels internationally.
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Acquire the best shows from partners such as Telemundo to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Sin Senos Sí Hay Paraíso), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Telemundo‘s Sin Senos Sí Hay Paraíso is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Telemundo and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Sin Senos Sí Hay Paraíso, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Soap Opera), using our globally standardized Demand Expressions® metric.
This page has been revised on April 18, 2024, 2:01 p.m. PST using global tv demand analytics from Parrot Analytics for Sin Senos Sí Hay Paraíso in the United States. We provide our partners with essential content know-how to help them drive better and more informed content acquisition strategies. Contact us today to find out more.