The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, there are many questions you might ask yourself when evaluating a TV series, such as "How popular is this show relative to others?" or "What is the show's franchise potential?" or "How well is it performing in my target markets?" Fortunately, using demand data such as that provided by Parrot Analytics can help you make better-informed decisions based on hard numbers.
Let's take a closer look at "Sistas," a popular TV show in the United States, as an example. Over the last 30 days, the show has had 13.7 times the audience demand of the average show in the United States, with tremendous demand in particular for the romance genre. Although demand decreased by 43.5% during March, it spiked again at the end of the month, and the show has still maintained outstanding global performance over time with good franchisability and reach. Additionally, by examining the top 10 global markets where "Sistas" is most in-demand, we can evaluate which markets offer the highest growth potential and optimize distribution strategies accordingly.
Demand data can be an invaluable tool for content valuation as well. By assessing a TV series' ability to mitigate churn or drive subscriptions for your platform, you can estimate the ROI that a specific title will bring and allocate your marketing spend accordingly. Furthermore, by using demand data to calculate how much a title is worth, you can assess the overall value of your content library and prioritize acquisition or production of new content based on trends in your target market.
Although no single data point can provide complete insight into a TV show's performance or value, analyzing a range of metrics such as demand, momentum, travelability, franchisability, and reach can help you make more informed decisions as an entertainment executive. Whether you're deciding how to optimize your marketing campaign, assessing the franchise potential of a show, or evaluating the ROI of your content investments, demand data can help guide you in the right direction and help you make more confident, data-driven decisions to improve your business and drive growth.
This is Sistas's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Sistas travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular bet‘s Sistas is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for bet and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Sistas, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Soap Opera), using our globally standardized Demand Expressions® metric.
This page has been amended on April 22, 2024, 2:04 p.m. PST using demand content analytics from Parrot Analytics for Sistas in the United States. We provide our partners with comprehensive TV industry analyses to help them drive better and more informed content partnership strategies. Contact us today to find out more.