The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive, "Sleepy Hollow" is an example of how demand data can help you make content decisions. Here are some of the questions that can be answered:
- Content valuation uses demand data to answer these questions: How much is my series worth? Demand data can give you an indication of how popular a show is and how much it contributes to the overall audience demand for your platform. "Sleepy Hollow" has 8.0 times the audience demand of the average show in the United States in the last 30 days, which indicates that the show has potential value.
- Demand enables valuing IP globally: What content is most popular in my market or on a global scale? "Sleepy Hollow" is most popular in the United States, followed by Germany, where demand is good. The show is doing well in other markets such as the United Kingdom, Netherlands, Italy, and China. This information can help you identify the markets where you can distribute the show and estimate its global value.
- Content valuation: How can you determine how much to spend on content? Parrot Analytics content valuation system is based on demand data and reveals the dollar value contribution of any title to any platform in any region. Using demand data, you can calculate the ROI a specific title will bring, and assess its ability to drive subscriptions and mitigate churn. The growing demand for "Sleepy Hollow" in the United States by 10.3% in March suggests that the show can attract new subscribers.
- Demand data powers Parrot Analytics' content valuation system: How can you quantify the platform-specific marginal revenue contribution and how a title drives engagement across the rest of the catalog? By examining the show's global performance across six dimensions using the Parrot Pulse, you can measure its worldwide audience demand, longevity, momentum, travelability, franchisability, and reach. This information can help you quantify how the show contributes to your platform's revenue and drives engagement with other content on your platform.
- Demand helps with decisions concerning supply & demand: What type(s) of content exhibit opportunity to acquire or produce? "Sleepy Hollow" belongs to the drama genre, where it ranks in the 95.9th percentile in the United States in March. If you produce or acquire drama content, this indicates that "Sleepy Hollow" has potential demand and value.
Finally, momentum, franchisability, reach, and longevity dimensions from the Parrot Pulse suggest that "Sleepy Hollow" has good potential as a franchise. If this is a strategy you're interested, then you might explore options for franchise development.
In conclusion, demand data provides the insights that entertainment executives need to make more informed content, acquisition, programming, and distribution decisions. "Sleepy Hollow" serves as an illustrative example, as its demand data provides relevant information that can guide decisions about the show's value, marketability, and potential as a franchise.
This is Sleepy Hollow's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Sleepy Hollow travels internationally.
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Acquire the best shows from partners such as FOX to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Sleepy Hollow), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as FOX by incorporating country-specific trend and market demand factors for all markets including the United States. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Sleepy Hollow, including those that have not even been released. Appeal to your target markets, including the United States, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular FOX‘s Sleepy Hollow is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FOX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Sleepy Hollow, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Fantasy Drama), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 22, 2024, 2 p.m. PST using demand datasets from Parrot Analytics for Sleepy Hollow in the United States. We provide our partners with comprehensive entertainment industry workflows to help them drive better and more informed content sales strategies. Contact us today to find out more.